Green MICE with an emphasis on low carbon Another change that the MICE industry of South Korea is orienting itself towards is green MICE . Green MICE means applying the concept of eco-friendly practice to all areas of an event , including the selection of exhibition and convention venue , the materials of the booth , as well as the food that is provided at the event . South Korea is practicing lowcarbon green MICE by applying cutting-edge technologies .
Minimising carbon emissions through natural eco-friendly materials and recycling For the 2021 P4G Seoul Summit Green , Future Week , which was the first contact-free summit held in South Korea , the Korean government planned an opening ceremony that can amplify the event ’ s identity as an environmental event . Since building and removing new performance stages leaves a big carbon footprint , as well as waste materials , physical stages were kept to a minimum , and all of the performance props were made of natural materials , which were later recycled or upcycled as souvenirs or ecofriendly items .
The “ Green MICE , green Busan ” campaign launched in 2021 is an event directly promoting eco-friendly MICE . It received positive responses from the citizens by using recyclable appliances , waste wood , and banners . In addition , convention centres located in Seoul , including COEX , are making voluntary efforts to increase the percentage of eco-friendly materials and system booths used in individual exhibitions through internal policy development .
It actively implemented technologies that can save energy used in MICE spaces . Suwon Convention Center in South Korea established the “ Smart Grid Station ,” an eco-friendly energy management system . The Smart Grid Station is an intelligent electrical grid that applies information communication technology to operate equipment of a building , such as electricity , gas and water systems , leading to a decrease in energy consumption and an increase in efficiency . The Smart Grid Station is applied to the renewable energy generation facilities , energy storage device and lighting , air conditioner / heater , and elevators / escalators inside the centre . Through the Smart Grid Station , it is possible to manage electricity demands centrally , in real time , and decrease electricity consumption by efficiently responding to peak hours when a number of visitors occur due to a large-scale event . It also has an effect of reducing 244 tonnes of greenhouse gas emission per year .
In addition to such efforts , South Korean conventions often distribute various brochures and presentation materials through online channels and smart phone applications in order to minimise the amount of paper used .
As demonstrated by the cases above , the MICE industry of South Korea is responding more actively than any other countries to new values demanded by a new era of events . Do you want to experience a new form of MICE , with transformed values that is safe ? Then look no further than South Korea .
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6,7,8 : The opening ceremony stage at the P4G Seoul Summit Green , Future Week , which recreated a virtual forest using digital video technologies © ISPMP
9 : Smart Grid Station of Suwon Convention Center © Suwon City Hall
Promotion of eco-friendly and energy saving practices using digital technologies At the P4G Seoul Summit Green , Future Week , the opening ceremony stage was made of real-time augmented reality and spatial cognition technology ( Tracking Live AR ) instead of physical materials , such as wood . It was the world ’ s first MICE event to have such a stage . Five sides of the building , including the ceiling and the ground were covered with video images , then the AR technology was used to project vivid images of a pine forest , animals and plants . Many applauded the immersive space recreated on the stage through digital video technology without the use of physical elements that create waste .
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44 / CONFERENCE & MEETINGS WORLD / ISSUE 117