The conference is seen as a crucial investment in promoting excellence in interventional endoscopy , which is a key reason they were so pleased with a 74 % increase in attendance , made up of delegates from more than 24 countries , unlike previous event where attendance was primarily from the UK .

To extend the legacy of the expert and sponsor-led content and allow trainees to re-engage with the live demonstrations , a dedicated online community was created . All content from the virtual conference can still be accessed on-demand with discussion forums and networking capabilities alongside . Sponsors benefit from significantly enhanced brand exposure opportunities within the community and important analytics that help inform product development . This online community enables the attendees to not only extend their learning with free access to legacy content , but they are able to

build on relationships fostered at conference on a global scale to continue their conversations 365 days of the year .

Bi-monthly content uploads in specialist discussion forums enables organic sharing of best practise for a grassroots-led , voice of customer . Through data analytics within the online community , MCI helps the KL Foundation spot trends in the types of content and topics that are most relevant to their audiences . This agile approach enables MCI and King ’ s Live to tailor the programme for future congresses to their community and deliver on their educational value proposition .

The King ’ s Live community provides legacy for the conference content and a hub for the continued sharing of knowledge and best practice . Ultimately , the virtual format of King ’ s Live showcased the next level of engagement and

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education achievable through digital transformation .

As Amyn Haji , consultant colorectal surgeon & interventional endoscopist , King ’ s College London said : “ Thank you again for your work on King ’ s Live 2020 and your flexibility in converting the event from face-to-face to virtual – I think it set the standards for events of this type . The partnership with MCI over the past years has been excellent and has allowed King ’ s Live to grow and it has gone from strength to strength .”

The event won Best Conference by an Agency PCO at UK-association ABPCO ’ s 2021 Excellence Awards in 2021 . Taking place in December each year the Awards highlight best practice , creativity and success in association conferences . The winners were chosen from a shortlist by their fellow professionals and peers , ensuring only the best receive the ultimate accolade each year .