t ’ s a big ask for anyone to accurately predict the future of events .

Many have tried with varying degrees of success . But what if we could have direct influence on the future ? What if we could find , study , and interpret signs and indicators and take specific actions to create the future outcomes we desire ?

In a world where things happen either by accident or by design , we have an obligation and opportunity to actively imagine and create our own destiny - and the destiny of our business . Nowhere is this more possible than in the events world .

We can clearly see an industry on the cusp of renaissance and rebirth . An emerging new value proposition is taking form . There ’ s a need to understand in-person experiences , digitally re-enabled audiences and innovative event technologies . An increasing importance on purpose and sustainability , new event design approaches , and wellbeing as a component of experience - all amid a changing business landscape - will all undoubtedly impact our future . That ’ s where EMEC comes in . The European Meetings and Events Conference , now in its 33rd year , is built by Europeans for Europeans and serves as an industry incubator for innovative thinking that is designed and informed by the event ’ s destination .

Distractions beware ! EMEC Brighton ’ s collaboration-focused programming and networking will engage and activate your senses to

learn and engage in the present , with fellow planners and suppliers from across Europe . The goal ? A connected industry of professionals creating solutions for future events that move people , and our planet , forward .

The hippest city in the world Brighton is an energetic city with an easy-going mindset , the ideal atmosphere for you to think freely and explore the potential of your profession . Recently recognised as ‘ The hippest city in the world ’, it ’ s a blend of modern culture and diverse architecture ; a mix of sea and countryside and a distinctive free-spirited personality you won ’ t find anywhere else .

EMEC Brighton will take place at the majestic Grand Brighton hotel .

Above : Brighton , a beacon for MPI ’ s EMEC in March 2022

Below : Brighton

And get ready for socialising , networking , and evening entertainment at EMEC events , including the Opening Celebration and Rendezvous , supporting the MPI Foundation .

MPI ’ s 50th anniversary In 2022 , MPI celebrates its 50th anniversary and in recognition of the MPI community and our industry at large , we are fully focusing on lessons learned from the last half century and expectations for the next , understanding the changes we are experiencing and inspiring us to actively embrace our future .

Annette Gregg , CMM MBA , senior vice-president , experience at MPI says : “ We are working closely with our host committee to monitor the Covid situation in the UK , and will continue to adapt our plans to ensure the health and safety of our participants . It may include shifting to a 100 % virtual experience if that ’ s what ’ s best for our European community .”

Ready to brighten your world in the hippest city in the world ? Learn more and register by 31 December for reduced rates at www . mpi . org / emec