Conference & Meetings World Issue 115 | Page 30

Madrid , safe and sustainable meetings

Welcoming , lively , cosmopolitan , sustainable , reliable , and safe . Madrid is a leading city in the business tourism sector , and the international awards it has received only serve to reinforce this fact . From Best MICE Destination 2020 at the World MICE Awards to Europe ’ s Leading Meetings & Conference Destination 2020 and the World ’ s Leading Meetings & Conference Destination 2020 , these accolades are not only proof that the Spanish capital has been working non-stop to secure its position in the MICE sector .
Madrid Convention Bureau ( MCB ) is a body that works to promote the Spanish capital as a destination for conferences , events and meetings . This year , the two cornerstones that underpin its annual roadmap are sustainability and legacy . Intrinsically linked , sustainability encompasses the fields of ecology , the environment and social settings , and legacy represents the positive footprint that these types of professional events leave on the city after they have been held . That ’ s why Madrid Convention Bureau has launchd recently the new tool PLUS .
To these two strategic cornerstones , professionalism , creativity , and high standards must be added . Not forgetting the passion and dedication of the professionals of the sector , whom MCB has stayed in close contact with by means of training courses and promotional activities for its more than 200 affiliate companies .
Retiro Park
It goes without saying that , over the past year , this invincible sector has successfully adapted and responded to guests and visitors in Madrid , as a city that has continued to host in-person events and meetings .
Contact : esmadrid . com / mcb / en info . mcb @ esmadrid . com Follow us in LinkedIn
PLUS experience
PLUS is the new digital platform that Madrid Convention Bureau makes available to any meeting organizer so that sustainability and legacy criteria are included in the design phase .
PLUS allows effective management of sustainability in events in direct connection with the commitments established in the 17 SDG of the 2030 Agenda .
The tool facilitates contact between organizers and local agents for the implementation of positive impact actions ( social , environmental & cultural ) that result in a lasting benefit for the society . The platforms is available on demand , contacting the Madrid Convention Bureau ’ s Legacy & Sustainability Department .
Safe meeting