Contents
 Features
 8 >> News analysis A story of innovative brand activation from Pico in Asia
 14 >> Big Interview Hubilo CEO Vaibhav Jain talks exclusively to Paul Colston following the latest $ 125m investment tranche
 18 >> Research Oliver Thomas examines ExpoPlatform ’ s Monetisation White Paper
 21 >> The road to COP26 Oliver Thomas asks whether the meetings industry has woken up to the challenge
 25 >> Englishmen in New York Paul Colston hears from etc . venues COO Nick Hoare that the meeting space provider ’ s investment is continuing Stateside
 Regulars
 3 >> Editor ’ s letter 6 >> Global snapshot
 10 >> AIPC – Hiring ! CEO Sven Bossu points to some new career possibilities
 39 >> Slovak incentives Ramy Salameh explores Bratislava
 40 >> Event Tech Oliver Thomas looks at what ’ s new
 47 >> SITE – Two steps forward , one step back Padraic Gilligan examines the Snakes & Ladders road to recovery
 18 Monetisation journey
 New ExpoPlatform report examined
 21 Sustainability challenge
 COP26 a wake up call for the meetings industry ?
 25 The etc Lex effect
 etc . venues explains how its expansion strategy is continuing in New York
 29
 Madrid Agency Forum
 Paul Colston tiptoes round the tapas on the trail of the mystery Madrid spy
 ISSUE 115 / CONFERENCE & MEETINGS WORLD / 5