Conference & Meetings World Issue 112 | Page 7

News

WORLD
IMEX launches new BuzzHub platform
The IMEX Group is aiming to create a buzz among the global meetings community with the launch of a new digital platform , IMEX BuzzHub .
The digital experience will run from May to September and is powered by Swapcard and managed by creative agency Smyle .
The platform will offer the global events community opportunities to learn , share knowledge and network based on professional and personal interests . It draws on customer research plus lessons learned from two editions of PlanetIMEX in 2020 .
EUROPE
UK holds pilot events to test live return
The UK Government held a series of pilot events in April , to test the waters for a return to live events after 21 June . The Event Research Programme saw a series of scientifically controlled events take place , including a single pilot business event at ACC Liverpool on 28 April .
The pilot events will determine the manner with which events will be allowed to operate in the UK after 21 June . Restrictions such as distancing and masks were not in place at these events , although all attendees were tested for Covid-19 beforehand .
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