Seoul ’ s Transformation Development
Bringing destination marketing into an online environment is one of the goals the Seoul Convention Bureau ( SCB ) had in mind when creating a digital resource for event organizers . SCB has digitally transformed the charm of Seoul , a global MICE destination , starting with a platform called Virtual Seoul for hosting online MICE events such as conferences , summits , and round tables . The beloved promotion booth has become Seoul MICE World , which introduces mini cultural events along with other tourism and MICE industry information in the city by clicking on the link on the event website . The virtual teambuilding program is the latest resource with 49 360 VR videos for virtual site inspection to invite online participants to digital Seoul .
The Virtual Seoul Playground is designed to present a stimulating teambuilding experience to online participants . Unlike on-site events , online events focus more on delivering scheduled session , easily neglect the fun factors . Korean culture-rich activities will reinforce memories of the authentic atmosphere of Seoul and bring out a desire to visit the city in person to participate in exciting teambuilding activities in near futures .
These innovative digital catalysts help accelerate innovation . Not only does Seoul offer the fastest internet service in the world , it also has a great networking base that is most prevalent in the city . Though the digital development of the MICE industry can proceed as naturally as the seasons change . However , SCB is certain of these catalysts , which can be seen experimentally , will drive the implementation and accelerate the settling of the ultimate hybrid model in the industry . Keeping the local industry active is about keeping the MICE business in tough times and entering a ready post era .
International Conference Support : Tel : 02-3877-0826 / 0875 Email : miceseoul @ sto . or . kr - For hosting online / hybrid event : mailto : convention @ sto . or . kr - For online promotional booth : convention @ sto . or . kr
www . miceseoul . com / index
Seoul ’ s digital transformation is not limited to online MICE events . Much part of the quarantine procedures for on-site event are provided using advanced technologies . A simple QR code starts a zero-contact registration including filling up a mandatory questionnaire to help secure the venue from COVID-19 and it is also used to record the access to the venue throughout the event takes place . Thermal detecting devices presented much evolvement as temperature checking is the most effective way to prevent any potential infection , from a basic thermometer and thermal imaging devices with screens to a device swiftly checking temperature on the wrist while a drop of sanitizer is sprayed on hands . SCB provides various supports for on-site events including rentals of thermal detecting devices , disinfection services for the venue , supply of personal hygiene kits and combination of insurance and concierge service called Reassuring Package .
26 / CONFERENCE & MEETINGS WORLD / ISSUE 112