Conference & Meetings World Issue 112 | Page 13

Advertising Feature

“ Cvent ’ s Attendee Hub offered a flexible , customisable , secure , and professional solution – and unlike other platforms , could provide a customisable experience their audience could relate to .”
exhibition with lots of booths ... So there ’ s lots of different requirements there , and there were very few software providers in the virtual event space that were able to meet those requirements .” Cvent ’ s Attendee Hub offered the security the university needed , without losing sight of user experience . With features like Language Management that allowed Portsmouth to customise verbiage in the Hub based on the student population and event , the platform easily accommodated the unique needs of the university ’ s multiple audiences . After their first
virtual event , the success of the platform revealed the untapped potential of online programming – and transformed how the recruitment team thinks about what an event can , and should , be .
Unlike in-person events , where travel expenses and work schedules can get in the way , the flexibility of the Attendee Hub allowed the University of Portsmouth team to reach more students than ever before . “ By going virtual , we have the ability to reach more prospective students across time zones and more flexibility to offer more events during times that wouldn ’ t have been conducive for face-to-face ,” Dunstone explains .
Offering flexible sessions also made it easier for busy parents to be a part of the recruitment experience – without sacrificing work hours . “ We ran sessions for parents as well in the evening , and they were really well-attended because parents had access to the content after potentially being at work ,” says Lesley Anne Neville , UK Student Recruitment
Above : Cvent
Attendee Hub
homepage
Manager . “ It enabled us to put together an event that targeted both students and parents .”
Finally , the flexibility of Cvent ’ s online platform supports prospective students even after the event is over . Students have the ability to access information weeks later , with a library of online content they can reference if they have questions during this important decision-making process .
When the university opens back up , Dear , Dunstone , and Neville have plans to transition to a hybrid format that leverages the best pieces of both worlds – in-person and digital .
Contact us :
Desktop www . cvent . com / uk / resources
phone 0808 234 4540​
ISSUE 112 / CONFERENCE & MEETINGS WORLD / 13