Welcoming , lively , cosmopolitan , sustainable , reliable , and safe . Madrid is a leading city in the business tourism sector , and the international awards it has received only serve to reinforce this fact . From Best MICE Destination 2020 at the World MICE Awards to Europe ’ s Leading Meetings & Conference Destination 2020 and the World ’ s Leading Meetings & Conference Destination 2020 , these accolades are not only proof that the Spanish capital has been working non-stop to secure its position in the MICE sector , but are also an excellent starting point to take on the challenges of 2021 .
Madrid Convention Bureau ( MCB ) is a body that works to promote the Spanish capital as a destination for conferences , events and meetings . This year , the two cornerstones that underpin its annual roadmap are sustainability and legacy . Intrinsically linked , sustainability encompasses the fields of ecology , the environment and social settings , and legacy represents the positive footprint that these types of professional events leave on the city after they have been held .
To these two strategic cornerstones , professionalism , creativity , and high standards must be added . Not forgetting the passion and dedication of the professionals of the sector , whom MCB has stayed in close contact with by means of training courses and promotional activities for its more than 200 affiliate companies .
It goes without saying that , over the past year , this invincible sector has successfully adapted and responded to guests and visitors in Madrid , as a city that has continued to host in-person events and meetings with guaranteed safety measures .
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Jane ’ s experience
They say that a picture is worth a thousand words ; in our case , that picture is the experience of Jane , an agent who visits Madrid to organize a large-scale business event . Brought to life in a promotional video , her story aims to endorse the potential of the capital in the business tourism sector . This short piece by MCB recently received the MICE & Event International award at Berlin ’ s Golden City Gate tourism cinema festival .
Jane meets Madrid . A path to a unique experience captures the first-hand experience of the protagonist as she explores and discovers Madrid step by step , with her visit guaranteeing that her event will be both safe and a success .
Video available on Youtube Visit Madrid
Retiro Park
Safe meeting