Conference & Meetings World Issue 111 | Page 40

Australia

Bouncing Back in South Australia

ACC GENERAL MANAGER SIMON BURGESS TELLS OF ALL THE HARD WORK PUT IN BY HIS TEAM AND CITY TO EXTEND ITS RETURNING NATIONAL BUSINESS SERVICE TO INTERNATIONAL GUESTS AGAIN
imon Burgess , general manager , Adelaide Convention Centre ( ACC ) says that while Covid-19 has certainly impacted business levels at the Centre , the South Australian experience has been vastly different to other places around the world . Comprehensive contact tracing and observing clear government guidelines , has enabled South Australia to curb the spread of Covid-19 , earning a reputation as one of the world ’ s safest destinations , Burgess explains . “ We ’ re open for business and ready to safely welcome delegates .”
“ We reopened to client events in August 2020 with a comprehensive government-approved Covid Management Plan . Dedicated Covid Safe measures in place include physical distancing protocols , including maintaining 1.5 metres from others at all times , along with guest traffic management and safe venue entry ,” Burgess adds . “ We have increased the frequency and intensity of disinfecting high volume touch points , and implemented contactless payments , Covid Safe food and beverage service , and comprehensive contact tracing protocols , including the use of the South Australian government ’ s official Covid Safe check in , which uses a QR code . In addition , we have designated Covid marshals in attendance at events .”
Burgess says the plan is to work collaboratively with Team Adelaide partners to help restore confidence in face-to-face events in the market in the first instance . “ The past few months have certainly demonstrated that dynamic , face-to-face events are even more important now than they ever
have been ,” he says .
Burgess adds that the majority of the events have postponed rather than cancelled , and says he has been encouraged by the response of meeting organisers who remain committed to hosting live events in the future .
“ Currently , we have a healthy number of events on the books February – June 2021 , with a focus on local ( South Australia ) and national events . However , we don ’ t anticipate all events will go ahead and they may not attract the same number of delegates ,” Burgess says , adding that while current border closures mean there is a pause on international events for the time being , those originally scheduled for this year have postponed to future dates . “ Where this is not possible , the events will be run as a hybrid model ,” he adds .
During the week 3-10 February the Centre welcomed 9,700 delegates across five events including the annual Cellar Door Fest , a food and drink consumer exhibition ; an industry trade show ( Destination South Australia , presented by the Adelaide Convention Bureau ) along with conferences in the agriculture and financial sectors .
Above : Adelaide Convention Centre
Above : Simon Burgess
Hybrid has also helped keep other shows on the road and , in January 2021 , ACC played host to the 38th International Symposium on Combustion – an event won by the ACC , Adelaide Convention Bureau and All Occasions Group working with The Combustion Institute .
“ While we would have loved to welcome the conference ’ s national and international delegates to our city as originally planned , Covid-19 travel restrictions meant the event was quickly adapted from a live event to hybrid , and ultimately , in the 10 days leading up to the event , moved to a fully online format , supported by the expertise of our Technology Services staff and teams from Encore and All Occasions Group ,” says Burgess .
Attracting 1,360 online delegates from 50 countries , the programme comprised 11 concurrent web streams with 742 papers delivered . An event hub set up in the ACC ’ s East Building meant the in-house technology team could deliver a seamless online experience by coordinating timing and logistics ; providing support for the presenters ; and managing the live Zoom Q & A sessions .
A new Technology Production Suite is ready to roll and will make the planning process easier by enabling event pre-visualisation and virtual walk throughs – a tool that will be particularly helpful for interstate and international clients , Burgess notes .
He adds that during ACC ’ s brief closure period , the venue was repurposed to support vulnerable South Australians . “ From April – June 2020 , we prepared in excess of 250,000 meals to support local community organisations .
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