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so they need to be made easy , enjoyable and useful to participants . Having clearly defined session times , speakers , easy access to contacts and searchable , downloadable content creates an engaging event , where users can select only what they ’ re interested in .
Create an inclusive interface When drawing a global audience , you want all participants to feel included ; new accessibility tools and features make this easier than ever . The addition of real-time language translation can help international attendees engage with presentations and discussions in real-time . Artificial-intelligenceenabled chatbots , search integration and live support are other features that help attendees seamlessly navigate the event interface , find relevant presentations and speaker information and keep event staff focused on bigger questions and logistics .
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While some platforms visually recreate familiar elements of the physical world , ( lobbies , halls , room , exhibition centers ) virtual event organisers might want to consider a partner that uses advanced UX design to move away from those models and focus on sleek , visually appealing and responsive interfaces to be accessed seamlessly from any device .
During interactive panels , the most cutting-edge event software services can offer is in-window polling and Q & A functionality . Platforms that offer this feature enable attendees to enter questions or respond to queries without leaving the presentation . What ’ s more , poll results and questions can auto-populate within the feed for presenters and other participants to view and respond to in real-time .
Lastly , while the goal is for a dynamic , live virtual event , you ’ ll want to offer attendees ways to replay content . This is especially important for large-scale , global events spanning multiple time zones . All attendees , regardless of when they sign into the event platform , should have an easy time finding videos , downloadable resources and schedules . Make sure that any end-to-end virtual event platform you consider offers these capabilities .
Add personal touches Whether an event is large or small , it ’ s important for it to feel personal and unique to your brand , organisation or industry , no matter how many attendees you ’ re expecting . This means finding the sweet spot between scalability and personalisation .
Your virtual event platform must be able to function smoothly , whether you ’ re hosting an enterprise-scale event with tens of thousands of attendees or a small consortium , without any glitches , crashes or lags . Failure to do so could cost you attendee numbers .
Make sure to ‘ Wow ’ your audience In addition to reliability to keep
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Above : Whether an event is large or small , it is important it feels personal
Below : Evan Gappelberg , CEO of NexTech AR
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attendees locked in , integration is core for engaging participants and keeping it personal . With workers and business owners spending most of their days in live meetings , make sure your virtual event is memorable , filled with highlights , outstanding experiences and groundbreaking technology .
If your event includes visual-heavy subject matter , consider a virtual event provider which offers augmented reality holograms and objects that bring 3D , volumetric versions of presenters , booths and technologies directly into an attendee ’ s home , filling the gap between virtual and physical .
Many event professionals were forced to make a quick pivot to virtual events when the pandemic hit . Now that we ’ ve navigated the challenges , it ’ s time to focus on adding innovative technologies and features that improve attendee experience for years to come . Event hosts and managers must incorporate the latest technology platforms and tools to elevate scalable , inclusive and engaging events for diverse audiences of all sizes .
Evan Gappelberg is CEO of NexTech AR , a leader in the growing augmented reality market , and an entrepreneur with expertise in creating , funding and running start-ups .
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