Conference & Meetings World Issue 109 | Page 35

Destination report

Fiesta Americana Grand Meetings Mexico & Beyond

CMW HEADS DOWN MEXICO MEETINGS WAY TO FIND HOW ONE HIGH-END INCENTIVES SPECIALIST RESORT GROUP IS RECOGNISING NEW ROUTES BACK TO MARKET
iesta Americana Grand Meetings Mexico & Beyond comprises a set of destination resorts and hotel brands with 50 years of heritage . It continues to grow , with recent new openings in Tulum , Riviera Maya and Punta Cana , Dominican Republic .
The brand collection is also part of Grupo Posadas with its 180 + property options in 60 beach and city destinations in Mexico .
After a halt of operations due to the coronavirus pandemic , Fiesta Americana Grand Meetings Mexico & Beyond is once more open to business travellers offering experiences across some of Mexico ’ s most enchanting destinations .
The re-openings began back in June and launched back together with the organisation ’ s Travel with Confidence programme and Revival campaign , an important initial strategy that showcased the elevated safety and sanitisation protocols implemented across all properties .
Brighter days for recognition With confidence slowly returning , Fiesta Americana Grand Meetings Mexico and Beyond ’ s Sales team is firmly into its stride , booking into the next two-year period and rolling out its new Recognition incentive travel programme curated for the individual keen to retain more personalisation and flexibility within an incentive package .
With clients seeking more value in this difficult trading climate , Recognition has also moved to extend the best group rates to individual travellers , who receive VIP check-in and status and complimentary VIP roundtrip airport transportation per certificate .
There are 20 % discounts on all spa services and on the public rates for additional bed nights for those
wishing to extend .
“ There is certainly a window now for locking in the added value on offer ,” says senior vice-president of sales and marketing Fiesta Americana Hotels & Resorts / Posadas , David Manzella , who points out that any relinquished certificates may be applied to a future group , which will no doubt keep the procurement guys happy .
“ Now is the time to buy in to lock in the best rates ,” he adds , while acknowledging the pandemic has meant a tough first quarter and plenty of challenges , but says his team has moved beyond the period of cancellations and postponements and is now operating programmes again . Properties in Cancun and Yucatan have seen incentive groups of up to 40 from the US , from July , Manzella says .
Manzella says the whole industry supply chain in the region is keen to move forward again together , not just the destinations and venues , but the many third parties so dependent on the revival of this important sector .
Around 35 of the Fiesta Americana venues have now been organised to form two Collections – Resort and City – that serve the meetings and incentives market . It could just be a time to Recognise this fact and take advantage of new
Below : Senior vicepresident of sales and marketing , David Manzella
Visit : www . fiesta americanagrand . com / meetings mexico to learn more .
flexible attrition , cancellation and rebooking terms , along with the additional incentives on offer .
Mexican hotspots for incentives Four Mexican destinations made it into the top 25 World ’ s Best Cities as named by readers of Travel + Leisure magazine , and Oaxaca came out on top . Readers rated the cities for sights and landmarks , culture , cuisine , friendliness , shopping and overall value in a survey that ran from November 2019 to March 2020 .
Oaxaca , a UNESCO World Heritage Site , received a score of 93.54 out of 100 .
San Miguel de Allende , Guanajuato , was ranked second , with Mexico City ranked No . 11 and Mérida , Yucatán , in 24th place .
Grand Fiesta Americana Oaxaca certainly offers no ordinary experience while the group ’ s property at Puerto Vallarta offers quite a panorama , nestling beneath the Sierra Madre Mountains . Once a sleepy fishing village , the resort is famous also for its idyllic beaches , colonial architecture and cobbled streets .
Groups can also enjoy trips to the iconic Templo de Guadalupe or visit Shrimp Beach and snorkel and scuba dive at Los Arcos . You can swim with dolphins or take a balloon adventure over Banderas Bay .
The Grand Fiesta American Puerto Vallarta isan all inclusive resort for Adults Only and offers 443 luxurious oceanfront suites and 1,200sqm of indoor meeting space . It is just 15 minutes from Downtown and 30 minutes from the airport .
ISSUE 109 / CONFERENCE & MEETINGS WORLD / 35