Legacy
Recipe for legacy eco-system
DENMARK MEETINGS INDUSTRY LEADERS HAVE COMBINED FORCES TO PRODUCE A REPORT
THAT SIGNPOSTS A PATHWAY FOR REALISING CONFERENCE LEGACIES
enmark has new tools for
creating meeting legacies,
but what are the actual
steps involved for
associations wanting to take advantage
of them? A new report from
MeetDenmark attempts to provide some
answers.
A legacy report and tools are part of a
new study by national CVB
MeetDenmark. In addition to a model
for step-by-step planning, organising
and financing legacy activities, the
bureau’s report explores how destinations
can choose which congresses to spend
their limited resources on in relation to
legacy. Furthermore, it explores how to
create a legacy eco-system and a
common understanding of legacy and its
potential for the destination.
The legacy tools are based on previous
experiences as well as insight gained
from four new case studies held in
Denmark in 2019, including
WindEurope’s Offshore 2019
(November, Copenhagen), the world’s
largest offshore wind energy congress.
The other three were IOT Week,
VisitAarhus in June; RE:Sound August,
Wonderful Copenhagen and 100%
Climate Neutrality, October, Inspiring
Denmark.
While Covid-19 has challenged the
global meeting industry, MeetDenmark
believes that having clear legacy goals
when planning a congress is more
important than ever.
“By releasing this study and the tools
we hope to help the international
meeting community make scientific
congresses even more relevant, impactful
and valuable for both associations and
destinations in the future. With the need
for sustainability and everything
currently happening in the world, we feel
that it is even more important to
carefully consider and plan what
long-term effects a congress can and
should have,” says Birgitte Hee Olesen,
chairman of MeetDenmark.
Recognising the importance and
potential of meeting legacies for Danish
businesses and society, both The Danish
Ministry of Industry, Business and
Financial Affairs and The Danish
Executive Board for Business
Development and Growth are providing
financial support for MeetDenmark and
the legacy work at the Danish
destinations.
“By connecting Danish businesses
and local communities with the more
than 100,000 leading international
scientists, specialists and
decision-makers who visit Denmark
every year to attend congresses, we are
creating stronger international networks,
collaboration and innovation. We are
also promoting Danish solutions and
Denmark as a great place to live and
work. But, just as important, we assist
the international scientific associations
realise their visions and missions. It is a
win-win,” says CEO Mikkel
Above: Royal
Playhouse
Aarø-Hansen, Wonderful Copenhagen
CVB.
This study seeks to inform the optimal
approach to planning, implementing and
validating meeting legacies and thereby
creating a framework that will help
broaden the contribution to society from
the meeting industry.
The full report can be downloaded at
www.wonderfulcopenhagen.com
Denmark opens its doors a little
wider for visitors
The Danish authorities followed up
the 15 June opening of the country’s
border to visitors from Germany,
Iceland, and Norway who have
pre-booked accommodation for a
minimum of six days, and, from 27
June have been allowing citizens
from a range of other EU countries
to visit also.
There are some conditions,
however. The Danish border is open
to citizens from EU countries with
fewer than 20 confirmed cases of
Covid-19 per 100,000 inhabitants.
The list of countries and their
infection rate is updated every week.
At time of writing, citizens of all
European countries including the
UK can travel to Denmark except for
Sweden and Portugal.
Visitors can enter Denmark for
the purpose of attending meetings.
As of 8 June, conferences and
meetings of up to 500 persons were
allowed as long as participants are
mainly seated throughout the event.
Large gatherings, such as festivals
and other big events, remain banned
through 31 August 2020.
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