Global Meetings Industry Day
13% foresaw a greater demand for live
events. However, 17% thought there
would be greater demand for virtual
events and 8% thought the situation
would be “unchanged”.
More ammunition for those thinking
that the stampede towards virtual and
online-only events may be exaggerated
came from the results of another poll
which asked, ‘Of your previously
planned live events for 2020, what
portion has gone virtual/online?’ The
most popular answer among the 6,445
responding was ‘A small portion’
(45%), while ‘None’ came second with
34% and ‘Around half ’ garnered 11%.
‘All’ brought up the rear with 3%.
Participants sent in a total of 46,794
votes over eight polls and the full
results are available on the www.
GMIDGoesVirtual.com website.
audio-visual company in Canada, was
proud to have been a part of the
technical team that made the event
happen using their webcasting network
services,” said Derek Orr Calgary
Branch Manager, Av Strategies.
And another key collaborator for the
event was snöball Influencer
Marketing. Rachel Stephan, the
company’s Event Marketing Strategist
added that, “in this time of uncertainty,
working together with an amazing
group of event professionals who
united to create something magical,
uplifts the spirits. It was a natural fit to
put the power of snöball to do what it
was built to do: amplify voices and
mobilise individuals to become brand
ambassadors and influencers.”
For those eventprofs in need of a
virtual hug, Brett Culp from Stage
Story was on hand to sprinkle a little
bit of Disney-style saccharine on
proceedings.
Co-presenter Miguel Neves summed
up the effect of the whole event nicely:
“You should never doubt what a small
group of thoughtful, committed event
professionals can do.”
Nguyen said, post-event, that,
“record or no record, we should be so
proud to work in this industry. There
is absolutely no doubt that when the
time comes, we will be back – stronger
than ever and ready to take on
whatever awaits us on the other side.”
So, what’s next? You can continue to
ride this enthusiastic wave at www.
GMIDGoesVirtual.com and stay
connected.
Meetings Mean Business
Global Meetings Industry Day, which
this virtual event fed in to, is an
initiative designed by the Meetings
Mean Business (MMB) campaign and
designed to be an international forum
for advocacy, awareness, and
celebration for the meetings and events
industry.
At this #GMIDGoesVirtual.com
event the MMB coalition put up
regional leaders of the movement, who
not only greeted the online audience,
but joined in with a Canadian
MMB-led discussion session which
flowed on from the main event.
Many donated time and resources to
the success of the #GMIDGoesVirtual
event and Michael Levesque, CEO of
Resolve Collaboration, an organisation
specialised in digital events and
responsible for the tech implementation
of the project, admitted that the task
had been “incredibly challenging”.
“Our team worked to pull together
disparate technology platforms into a
single unified solution to help a world
record attempt,” said Levesque. “We
did it with very little advance
preparation, a constantly evolving
agenda and with our team fully
deployed at home offices. We were
delighted that we were part of making
history.”
“Av Strategies, a national full-service
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