Technology
how technology can play its part in
helping individuals come together and
support their industries.
“Our mission is to bring the
business world together through
AI-powered interactions and now
more than ever, it is vital for
technology to empower organisers
and attendees to continue.
“I’m incredibly proud of the Grip
team for pulling together in such a
short period of time. We look forward
to continuing to offer this service,
along with our already very
well-established platform in the
future.”
Above: ITB
Berlin, 2018
Photo by Christian
Simple
solutions
ever before have event
technology providers been
forced to demonstrate
their value to both their
clients and the industry at large.
Organisers which may not have had a
comprehensive digital events strategy
before have been forced to pivot from
in-person to an online environment.
EventsCase is one such provider
which rolled out a new tool for
organisers, which requires minimal
changes to their existing technology
infrastructure.
Virtual Events by EventsCase uses
a link-based system to broadcast
high-quality video through a
customised mobile app and website.
The feature works by integrating with
the organiser’s chosen video
conferencing and webinar platform,
using a Netflix-inspired interface to
host their live content feeds.
The same technology can be used
to email, register and take payments
from attendees, making it a good
remedy to in-person events following
the Covid-19 outbreak.
H, Flickr
in a professional way.
“We have created a feature which
leans on our existing technology stack
to replicate the experience,
engagement and value of a live event.
Organisers could be up and running
within hours, and the only difference
is the way in which they present their
content.”
Live streams are activated by the
user clicking a play button next to
each session on the event’s agenda
page. Attendees can use the same app
to build new connections via
EventsCase’s 1-2-1 networking
feature, which has been enhanced
through a new video chat option.
Meanwhile, organisers can drive
engagement by inviting their audience
to complete surveys and polls on
session-related content.
As the need to justify ROI – and
with the bottom line under increasing
scrutiny from budget controllers –
EventsCase also bolstered its in-app
advertising features to create a wealth
of avenues for monetisation.
Jose Bort, CEO and Co-Founder of
EventsCase, notes that his customers
want quick and simple solutions, as
many need to get content online very
quickly. He comments: “We realise
that many of our users want a quick
and very simple way of hosting virtual
events but without large-scale
changes or any big investments. They
had the video software and production
team – the missing piece was the
platform to stitch everything together
ISSUE 106
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CONFERENCE & MEETINGS WORLD
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15