Conference & Meetings World Issue 104 | Page 55

Opening Dubai strengthens global association hub claim he Dubai Association Centre was officially inaugurated on 8 December 2019 at its new headquarters housed in One, Central Dubai World Trade Centre (DWTC). The new HQ in the United Arab Emirates provides a business base from which registered associations can expand within their industries and sectors across the Middle East and beyond, as well as a place from which they can service their members. Dubai is an increasingly popular Middle East, North Africa and South Asia HQ for multinational organisations and more international associations are also joining them in the Emirate to meet, exchange knowledge and network. The day after the inauguration of the new Centre, the second Dubai Association Conference opened at DWTC. The first session on day one of the two-day conference, which took place under the theme ‘The Societal Impact of Associations’, was addressed by His Excellency Helal Al Marri, Director General of Dubai’s Department of Tourism and Commerce Marketing and Dubai World Trade Centre, and His Excellency Hamad Buamim, President and Chief Executive Officer of Dubai Chamber of Commerce and Industry. They discussed the growth of the conference and also the critical role associations are playing in driving change in the region and globally. His Excellency Helal Al Marri, said: “Around the world, especially in markets where they have a well-established presence, we repeatedly see the positive impact associations can have on professionalism, training and standards, ensuring their respective sectors and industries are able to effectively support the customers and end users they serve. They can leverage their expertise, especially in an environment where innovation and future-readiness are critical. “Our vision continues to be for the Dubai Association Centre to provide a platform for this and to be a gateway for regional and international associations to establish themselves in the Emirate and take advantage of opportunities in Dubai and the wider region. The inauguration of Dubai Association Centre’s new offices is an important step in building a strong association community and further demonstrates our commitment to empowering associations and equipping them to provide leadership.” His Excellency Hamad Buamim, added: “Associations need the right ecosystems in place that can support their success and growth – that is what we are doing with the Dubai Association Centre as we build and grow the association community in the region. Through DAC, we are providing a framework for international and professional associations to establish a presence in the UAE and conduct business in the Middle East.” The Dubai Association Conference was held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. The conference also featured a session delivered by Geneviève Leclerc, CEO and Co-founder of #Meet4Impact, which explored how associations could improve their value proposition. There was also a keynote by Patricia V. Blake, Chair of the American Society of Association Executives. She shared examples of projects and activities that associations have created and which had a big impact around the world. Emirates pilot Bakhita Almheiri also delivered a keynote which demonstrated how young Emirati females were breaking down barriers and leading the country and region into a new era of impact. Other high-profile speakers and panelists attending the conference included the ICCA CEO Senthil Gopinath and Managing Director of Global Destination Sustainability Index, Guy Bigwood. Above: Sharing the association vision in Dubai DWTC – driver of growth Since opening in 1979, DWTC has played a central role in the growth of the region’s international trade. With 120,770sqm of covered exhibition space, it is the region’s largest purpose-built events complex, hosting over 500 business events annually and welcoming over 3m visitors. ISSUE 104 / CONFERENCE & MEETINGS WORLD / 55