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AIME in sharper focus and back to the basics
CMW ASKS AIME EVENT DIRECTOR JAY MARTENS WHAT IS IN STORE
FOR VISITORS TO THE FEBRUARY SHOW IN MELBOURNE
hat can delegates expect
to see at AIME’s
much-anticipated
Knowledge Exchange?
The Knowledge Exchange is all about
building community through the power
of human connections.
We’re doing this by stripping back to
the basics, sharpening our focus on the
fundamentals of relationship building in
today’s hyperconnected world – and its
power to drive positive change
throughout the Asia Pacific region.
We have secured a strong calibre of
speakers for the programme, all of
which are leaders in their field. The
programme will be led by our content
weaver Holly Ransom, CEO of
Emergent, who was named one of
Australia’s top 100 most influential
women. We are also excited to have
Don Rapley, Christopher Kai, Kate
Raynes-Goldie and Gee Songpathara,
to name a few.
Attendees should expect to be
inspired, motivated and challenged.
What are you looking forward to
most at AIME 2020?
AIME 2020 is the culmination of a full
year’s work as a team. We have been
working hard to bring together all the
pieces of the puzzle to deliver an
evolution of what we started in 2019.
We pride ourselves on curating our
programme and delivering new
opportunities for all our exhibitors. We
are excited to share that 52% of our
buyers will be attending AIME for the
first time.
How important is community
building in the events industry?
Community building is the cornerstone
of everything we do. The beauty of
“In order for any industry to
grow and flourish, it requires an
open streamline of information,
transparency and community
to build on the existing
foundation.”
marketplace at a cost-effective price.
AIME 2020 will source everything for
you in one place.
With IBTM Asia launching in April
2020, what does AIME have to do to
stay ahead of the game? And how
does AIME intend to keep its title as
the number one business event in the
Asia Pacific market?
Asia Pacific is the most populous region
in the world, with over four billion
people. To focus on just one event would
be a disservice to our industry – you’ve
got IT&CMA, Mice in Asia, SMF,
KME as well as several other events.
We are a strong community in itself,
and it’s our job to make sure we are
delivering events that will help our
clients achieve their goals within the
region and thus promote industry
growth.
No matter what your tradeshow, we
all need to continue to understand our
market. With that said, at AIME we
listen to the feedback of buyers and
exhibitors on their growing concerns
and challenges faced. We want to keep
inspiring, keep growing our community
and delivering profitable and
measurable returns on investment for
all who attend.
business events is bringing communities
and creating platforms that enable
various business sectors to determine
their future through the power of
events.
In order for any industry to grow and
flourish, it requires an open streamline
of information, transparency and
community to build on the existing
foundation.
What are benefits for those
attending as both buyers or
exhibitors from Europe?
Those attending from Europe can
expect direct access to the Asia Pacific
market. It truly is a one-stop shop to
help develop and enhance your business.
Because we have an abundance of
countries coming, including China,
India and Singapore, the Europeans can
use our platform to step into the
Top:
AIME runs at Melbourne Convention and
Exhibition Centre, 17-19 February 2020.
Jay Martens, AIME
Event Director
ISSUE 103
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CONFERENCE & MEETINGS WORLD
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75