ICEINSIGHTS 2019
feedback through registration and
customer feedback tools but want new
and innovative technology solutions that
can help measure the true business
impact of their events.
The ICEINSIGHTS 2019 report was
created in two stages. The first part
utilised survey responses from 78 event
Use metrics to effectively
measure performance
68%
Use technology to enhance
your team’s way of working
64%
Ensure your brand is represented
consistantly across all events
63%
Promote the value of
events as a channel
56%
Improve stakeholders’
perception of the events team
50%
Ensure all events in your organisation
go through the events team
42%
Improve management
of external suppliers
Other
28%
9%
10%
20%
30%
40%
50%
60%
100%
85%
80%
60%
54%
40%
40%
56%
58%
59%
40%
38%
60%
62%
64%
73%
77%
86%
37%
86%
80%
88%
85%
83%
56%
29%
23%
12%
5%
5%
71%
77%
70%
53%
54%
28%
20%
22%
21%
ISSUE 103
/
% Used
% Useful
0%
To what
extent
would it be
useful to
have the
following
event
metrics?
Which of
these metrics
do you
currently
use?
in-depth interviews with 16 event
professionals from a range of sectors.
The most common single reporting
line for the events team is the Marketing
department. Past this point, the team
splinters into many parts of the business.
The conclusion is there is no typical
reporting line for event teams.
What
are some of
the main
challenges
you and
your team
are hoping
to tackle in
the next 3
years?
professionals. The survey was
distributed, and results compiled in
Explori’s dedicated research platform.
87% of respondents were based in the
UK. The remainder were spread evenly
between the rest of Europe and the
Americas.
The second part was executed using
CONFERENCE & MEETINGS WORLD
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