Conference & Meetings World Issue 101 — July / August | Page 3

Leader Forcing the pace of change to greener behaviour does produce results and rarely incurs pushback Lead by example to sustain interest in our industry Managing editor, Paul Colston CCA always presages its annual city and country rankings with a plea to look beyond the listings to get a full picture. Our report (pages 26-27) summarises these latest results and adds in an extra layer from ICCA’s subsequent data on delegate numbers, which offers an extra dimension. Destinations, venues and organisers looking for something extra to attract business would do well to heed the sustainability and recycling example set by IMEX Group. As our cover story shows, there are not only impressive savings to be made, but good examples to follow and evidence that forcing the pace of change to greener behaviour does produce results and rarely incurs pushback. And it would seem the pace does have to be forced – not just because of alarming MANAGING EDITOR PAUL COLSTON [email protected] GLOBAL ACCOUNT DIRECTOR IAIN STIRLING [email protected] GRAPHIC DESIGNER KATERYNA SMIRNOVA [email protected] evidence on global warming, but some of our Greenest warriors are looking for much more than window dressing and White Papers from our industry associations. What we must remember is associations are quick to expand time, energy and resource to build their brands (and membership) but are more reticent generally in speaking out on the need for real change. Some policies on environmental and sustainability issues, frankly, are little more than box ticking. Those looking for an immediate guide to action could do worse than contact https:// www.positiveimpactevents.com/ One area where our industry associations deserve credit is in co-operation projects like the new Global Alliance announced between famous acronyms AIPC, ICCA and UFI. With limited budgets and time common JOURNALIST STUART WOOD PRINTED BY PENSORD CONTRIBUTING WRITERS SIMON GEORGE RAMY SALAMEH MASH MEDIA GROUP LTD 2ND FLOOR APPLEMARKET HOUSE, 17 UNION STREET, KINGSTON-UPON-THAMES KT1 1RP PRODUCTION MANAGER ELIZABETH NIXON CIRCULATION MATTHEW WILLIAMS TEL: [phone] FAX: [phone] EMAIL: [email protected] WEBSITE: WWW.C-MW.NET @CM_WORLD among the common pool of potential members, it makes so much more sense to collaborate rather than duplicate. CMW’s horizons have certainly been broadening in past weeks, with tree-planting in Patagonia; K-pop and meetings Gangnam style in Korea and a taste of ECEF education in Washington. Our journalists are also in India, Russia and Prague in coming weeks. Do keep all your news and view coming for our online daily coverage, which you can catch at www.c-mw.net © COPYRIGHT CONFERENCE + MEETINGS WORLD ALL MATERIAL PUBLISHED IN CONFERENCE + MEETINGS WORLD IS COPYRIGHT AND REMAINS THE PROPERTY OF THE PUBLISHERS. NO MATERIAL MAY BE REPRODUCED WITHOUT THE WRITTEN PERMISSION OF THE PUBLISHERS. THE PUBLISHERS DO NOT NECESSARILY AGREE WITH THE VIEWS EXPRESSED BY CONTRIBUTORS, NOR DO THEY ACCEPT ANY RESPONSIBILITY FOR ANY ERRORS OR INTERPRETATION IN THE SUBJECT MATTER OF THIS PUBLICATION. NO PART OF THIS PUBLICATION MAY BE COPIED OR REPRODUCED, STORED IN A RETRIEVAL SYSTEM, OR BE TRANSMITTED IN ANY FORM BY ANY MEANS ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE WITHOUT THE PRIOR PERMISSION OF THE PUBLISHERS. ISSUE 101 / CONFERENCE & MEETINGS WORLD / 3