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Imagination on show in Frankfurt
IMEX PUTS EDUCATION AND IMAGINATION TO THE FORE IN FRANKFURT
MEX in Frankfurt aims to
bring together 14,000
industry professionals again
in May for a show, that
Group CEO Carina Bauer promises to
be, “a melting pot of ideas, connections
and shared experiences that can only
happen when meeting face to face”.
This year, 3,500 exhibitors from 150
countries are expected.
Key exhibitor announcements will
include Kuala Lumpur Convention
Centre’s Economic Impact Study results,
Peninsula Hotels’ new Global Art
Programme and the launch of exclusive
experiences for Eurostar clients.
New Discovery Zone
Imagination is IMEX’s Talking Point for
this year and will inform show content,
including the Discovery Zone, which will
showcase the latest in experiential
concepts and event technology.
A talking robot, holographic show and
360-degree photography booth, plus an
interactive art mural, are among some of
the surprises in store.
Attendees can explore the great
outdoors while dining indoors at the
show’s food court and can kick back with
table football, table tennis and other
games for some rest and relaxation.
EduMonday
Learning opportunities will begin with
EduMonday, an afternoon of free
professional education taking place the
day before the show, on 20 May. Anne
Kjaer Riechert, Co-founder and
Managing Director of ReDI School of
Digital Integration, will deliver a
keynote at the She Means Business
conference, designed to celebrate the role
of women in the events industry.
For the first time, MPI (Meeting
10 /
CONFERENCE & MEETINGS WORLD
/
Events, Microsoft, says: ““Live events
form a core part of Microsoft’s offering
and the company’s investment in them is
on the rise – they’re regarded as key to
building and maintaining customer
relationships. Our Global Events Team
manages over 100 events each year and
imagination is a core component of our
event design process.”
Professionals International), will be
offering high level education sessions
during EduMonday, covering event
marketing, risk management and
inclusivity. Erwin Steijlen, who was a
huge hit at MPI’s recent European
Meetings and Events Conference
(EMEC) will bring his show-stopping
presentation on ‘The Power of Music’.
Event professionals are also invited to
Association Day & Evening, to share best
practice and connect with peers.
ASAE, ICCA and MCI have all
collaborated with IMEX to create an
interactive programme, delivering three
Learning Labs covering Leadership,
Imagination and Knowledge.
The Agency Directors Forum is
designed for small to mid-size meetings
and events agencies focusing on People &
Talent Management, Keeping your
Leadership Skills Smart, Technology for
your Business and Diversity,
Collaboration, Transformation. There’s
also education and networking
exclusively for corporate/in-house
meeting and event executives at
Exclusively Corporate which will include
speakers from the International Olympic
Committee, Barclays, Cisco and KPMG.
Bob Bejan, General Manager Global
ISSUE 100
IMEX takes
place in Messe
Frankfurt, 21-23
May 2019.
Registration is
free of charge.
Young planners set to roar
Young professionals will learn ‘how to
put the roar into their career’ in the
Rising Talent sessions, which will offer
personal development education for
planners under 35 years old. Other
sessions focus on how to develop
leadership qualities, and career
advancement strategies, and also the
impact of associations and their
conferences on destinations detailing the
importance of legacy.
With 250 learning sessions in both
English and German taking place at the
show, there’s no shortage of opportunities
to update knowledge and contacts.
Sessions are designed across 10 tracks,
including business skills, creative
learning, research and trends,
sustainability and wellbeing.
New for this year is the Red Lab where
experts from outside the events sector
will deliver fresh perspectives in sessions.
The importance of mindfulness in
talent management will be presented by
Jan Esswein, one-time monk and popular
author in Germany.
Emotional engagement in event design
is explored by experts including James
Morgan, Founder of Event Tech Lab.
There’s also a new Event Innovation
Lab, by EventManagerblog.com – an
immersive event planning training
workshop aimed at high-performance
agencies and corporate event teams.