Ireland
The sector is changing from being prominently manufacturing to being more complex and driven by R & D, involving intensive collaboration between a broad range of partners, including research institutions, clinicians, manufacturing companies and government agencies.
Creating a concentrated ecosystem that makes the country an attractive destination for industry meetings. This industrial presence is complemented by renowned research institutions such as the AMBER Centre( Advanced Materials and BioEngineering Research) and the ADAPT Centre for digital content.
Creative Industries: Ireland ' s creative sector – encompassing film, animation, digital media, and literature – benefits from a vibrant cultural scene and international recognition, supporting events in the arts and media. Dublin ' s status as a UNESCO City of Literature provides a backdrop for many literary events, while the country ' s film studios attract productionrelated gatherings. Troy Studios is Ireland’ s newest and largest studio facility located in Limerick, Ireland’ s third largest city, just 30 minutes from Shannon Airport, and adds to a growing capacity that includes facilities at Wicklow and Dublin. Meanwhile, Northern Ireland has garnered global recognition as a hub for film and TV production. There ' s the
W5 Interactive Discovery Centre, Belfast
Armagh Planetarium
' Game of Thrones ' juggernaut, of course, but production giants like Netflix, Sony, Universal and Disney have also chosen the region for recent productions. The movie production infrastructure includes Sixteen South, winners of more than 50 international awards, and post-production specialists Yellowmoon with a plethora of OSCAR, BAFTA and EMMY nominations.
Animation has emerged as a particular strength, with Irish studios producing internationally acclaimed work and hosting
Irish Night, Irish Dancing, Johnnie Fox ' s Pub and Restaurant, Dublin Mountains, Co Dublin industry events that draw participants from across the global animation community. Digital content creation, gaming, and interactive media are growing areas for business events, leveraging Ireland ' s unique blend of technological capability and creative talent. Meanwhile, Northern Ireland is hauling awards with children ' s entertainment with series such as ' Lily ' s Driftwood Bay,' ' Pablo ' and ' Puffin Rock.' The wealth of talent has also attracted major players such as the animated and live action content specialists JAM Media.
The Green Economy: Ireland is advancing rapidly in renewable energy, sustainability, and climate innovation, increasingly hosting events focused on the green economy and environmental best practices. The country ' s commitment to offshore wind, green hydrogen, and sustainable agriculture creates natural synergies with events addressing climate solutions and environmental management. The convergence of Ireland ' s technology expertise with sustainability challenges has spawned events focusing on cleantech, smart cities, and sustainable infrastructure.
Education and Research: Ireland ' s universities and research institutes regularly host academic and scientific events, leveraging the country ' s reputation for educational excellence. Higher education institutions throughout the island collaborate actively with Tourism Ireland and regional convention bureaus to attract international events that align with their research specialties.
Research centres focusing on data analytics, materials science, bioprocessing, and telecommunications support specialised scientific meetings that bring global experts to Ireland, enhancing knowledge transfer and research collaboration.
Ireland ' s distinctive strengths across these diverse sectors continue to be the primary drivers of its business events sector. The country ' s ability to host specialised events is underpinned by its global reputation, research excellence, and coordinated national strategy, ensuring continued growth and international appeal for business events across the island. n
WWW. TOURISMIRELAND. COM IRELAND / CONFERENCE & MEETINGS WORLD / 11