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ranking is a great way to celebrate the 50th anniversary of the Singapore Exhibition and Convention Bureau ( SECB ). Singapore also maintains its position as Asia Pacific ’ s Top Meeting City for 21 years now .
Of course , rankings go down as well as up and Germany recorded an overall 15 % drop in market share in the Country category , while Berlin also dropped out of the ICCA City Ranking top 10 , alongside big hitters London and Amsterdam .
The USA topped the country rankings with 690 rotating meetings , while China lost the most market share , 52 % of its previous figure , on the back of big drops in meetings market share for Shanghai and Beijing as the country was slow to reopen post Covid .
Association meetings only back to 2010 levels The destination rankings only tell part of the story , with an overall shortfall in association meetings adding an interesting twist .
The 2023 ICCA report accounts for 10,187 association meetings in 2023 , a significant increase from the 9,042
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considered at the country level for 2022 . While this increase is undoubtedly positive , the overall number of meetings represents 76.77 % of the record high of 13,269 meetings recorded for 2019 . The 23.23 % global shortfall suggests that the association meetings sector still has a way to go and this year ’ s figure is just slightly over the 2010 figure , when 10,070 association meetings were tracked .
Fewer association meetings mean less business overall , so the battle focuses on taking the biggest share and the stakes are now higher for every competitive bid .
Market movers From a market share perspective , Greece is the most improved country among countries hosting 1 % or more of the overall meetings . This may sound surprising , given a ranking drop from an impressive 8th place in 2022 to 16th this year . The country hosted 190 association meetings in 2023 , while the average in 2016-2019 was 170 . Due to the smaller overall number of association meetings , the additional 20 meetings represent a 40 % increase in
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Above : Corinne Menegaux , MD of national tourist office Paris je t ’ aime |
market share . In other words , Greece ’ s association meetings market share grew from 1.33 % in 2016-2019 to 1.87 % in 2023 .
Italy is another country boasting impressive numbers , hosting a record-breaking 553 association meetings in 2023 . Considering the market share , Italy hosted 5.43 % of all meetings , a 35 % increase over its 2016- 2019 average of 4.03 %. Also worth highlighting is the 2023 performance of Singapore , Norway and Portugal , which all increased their market share by over 20 %.
Colombia climbed three places in the ICCA rankings to enter the Top 30 and six of its cities made the rankings : Bogota , Cartagena , Medellin , Pereira , Armenia and Manizales .
Also at a city level , considering those hosting 0.5 % or more of the meetings , Rome shows the biggest improvement in market share , going from 0.75 % in 2016-2019 to 1.17 % in 2023 , a 55 % increase . Meanwhile , Singapore , Athens , Porto , Prague , Lisbon , and Dublin all increased their market share by over 15 %.
Snapsight analysis Using Snapsight software , ICCA ’ s AI partner Gevme has produced an in-depth analysis of the state of the global meetings industry between 2014 and 2023 . The report includes key findings on meeting topics , locations , venues , and participants , among many other metrics . The Snapsight report also outlines strategic actions organisations can implement to provide an optimal experience for attendees and attract more international association business .
Taken in conjunction with the ICCA 2023 City and Country Rankings Report , in which the ICCA Research Team compiled data on more than 10,000 meetings around the globe , the Snapsight analysis provides more valuable insights into the meetings and events industry . n
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