ith event planners looking ever-more laterally when considering location , a region needs to have more than just the essentials to compete on the UK scene .

Coventry and Warwickshire ( C & W ) is a region that offers a lot to event organisers , from its accessible supply chain and regional charms to its diversity of venues and appeal to key industries , it has many things going for it .

Central location Situated one hour from London , Coventry and Warwickshire is accessible for many delegate bases in the south of England . Being in a central location , it also has great transport links to the north of the country , priming it for a pan-regional conference with visitors from across the UK .

By road , the area has five

“ Being the UK City of Culture in 2021 / 22 showed off Coventry ’ s cultural chops to the nation , it now looks to build upon this with a thriving music scene , vibrant nightlife and memorable culinary offerings .”

motorway connections , bested by its rail links for delegates – with access to trains to and from central London every 20 minutes . Warwick , Stratford upon Avon and Leamington Spa can be reached in less than two hours on a direct train from London Marylebone .

Being so close to Birmingham means that C & W can take advantage of the 12m passengers flying through Birmingham Airport each year . Also , being 90 minutes from Heathrow means that the region can easily take advantage of an international delegate base .

The region also strikes a balance , between the city nature of Coventry and the countryside of Warwickshire , allowing it to cater for a variety of delegate archetypes through location and landscape .

Accessible supply chain One selling point for the region is the fact that many of its venues ,

local suppliers and amenities , can be accessed regardless of budget . With venues of diverse sizes and affordability ranges on offer throughout the region , planners living with the constraints of tight profit margins should consider C & W for its quality options .

What this means for organisations across the country is that Coventry and Warwickshire can be utilised for events of both varying budgets and sizes . With the locality of many of the suppliers also being a plus for businesses looking to invest in community support under corporate social responsibility .

Being outside of London helps with delegate costs for food and beverage – but beyond this is a supply chain that ’ s locality provides