Sharon Lawrence , senior account manager for new business and external events , Amadeus , talks about how the business is providing memorable food experiences to match unique venues

or several years we have worked in partnership with a small number of venues in Coventry and Warwickshire , providing award-winning catering solutions to venues and event organisers .

Our business is always looking to grow and innovate , as such we have identified a wealth of opportunities in the region and started to expand our presence .

Amadeus is based just down the road from Coventry and is part of the NEC Group , where we cater for around four million visitors per year .

Our talented events team is dedicated to working with venues outside of the NEC Group , be that for one-off events , or as an onsite catering provider , and we are very excited about the potential Coventry and Warwickshire has as a business visitor destination .

Dippy in Coventry

PHOTO : NHM

Sharon Lawrence

“ Coventry ’ s venue offer is a great draw , the wider region also benefits from having rolling countryside on its doorstep and some of the most beautiful towns in the UK .”

Events such as UK City of Culture and the Birmingham 2022 Commonwealth Games have seen millions of people learn more about the region , and there are some incredible venues that have the potential to capitalise on this spotlight .

We are proud at Amadeus to work alongside Coventry Cathedral on the delivery of many of their events , and there aren ’ t many more iconic backdrops for an event in the UK .

Whether in the medieval ruins or the new Cathedral , which is a 1960s architectural masterpiece , the venues provide memorable experiences , from small meetings to large gala dinners .

The great thing about Coventry City Centre is you are only ever a stone ’ s throw from another brilliant venue , just across the courtyard from the Cathedral you ’ ll find the Herbert Art Gallery and Museum – a venue we are also partnered with at Amadeus .

The Herbert is set to welcome Dippy , the nation ’ s favourite dinosaur , for an extended stay from February 2023 . This is another

Cathedral gala dinner

string to the bow of the venue , which already hosts world-class exhibitions and is the perfect place to delve into Coventry ’ s history and engage with art and culture .

Coventry and Warwickshire also benefits from being a centre of automotive industry and is an ideal location for conferences and events related to the sector . We ’ re proud to be extending our partnership with Coventry Transport Museum too , which provides conferencing opportunities with the backdrop of the world ’ s largest publicly owned collection of British vehicles .

While the city of Coventry ’ s venue offer is a great draw , the wider region also benefits from having rolling countryside on its doorstep and some of the most beautiful towns in the UK , which are home to venues that allow delegates to escape the hustle and bustle of modern life , such as Stratford Racecourse , which Amadeus has worked with for several years .

At Amadeus , it ’ s exciting to have all these wonderful venues to work in and provide visitors to those venues with unique and memorable food experiences . CN