Comviva NewsLetter The Futurist - September Edition, 2019 | Page 8

DIGITAL DISRUPTION
SEPTEMBER 2019
EXPERT SPEAK
Deshbandhu Bansal
Business head, Messaging and
Broadband Solutions, Comviva
RICH COMMUNICATION SERVICES:
No Longer Waiting in the Wings
In a fragmented communications
landscape, companies have to
fight hard for consumer attention.
From a marketing and customer
engagement perspective, this can
be exhausting.
SMS has, of course, been around
for nearly three decades. During
that time, it’s evolved to become
one of the most valuable go-to-
marketing channels available.
Marketers choose to keep using
SMS to interact with their
customers because it’s reliable,
cost-effective, and easy to use. In
fact, SMS has a noticeably higher
open rate than email.
8