Comviva NewsLetter The Futurist - September Edition, 2019 | Page 3

INTRODUCTION
It goes without saying that digital disruption is the norm, not an
exception, for the communications space today. This paradigm shift
can well be attributed to several factors in the overall ecosystem. The
rise (and rise) of over-the-top players, the advent of digital startups
and last (but certainly not the least) fickle and “always-on” customers.
It doesn’t end there, of course. From a business perspective, every
stakeholder in the space has to contend with investing large amounts
in their network, the slow (but sure) slowdown in subscriber acquisition
and unrelenting pressure from regulators.
To survive, it thus becomes paramount for every player to focus on
(or a combination of) two aspects: transforming into digital services
providers and digital service enablers. Herein lies the catch, though.
Change does not equal disruption. In fact, the latter takes place when
a fundamental shift occurs in a system or environment-say, cloud
computing or analytics, for that matter.
In short, at the end of the day, companies that stay ahead of the curve
are those which chalks out digital-centric strategies that are tightly
integrated with their businesses. And remain nimble and responsive
to changing business requirements. Not to forget, of course, eliminate
data silos and leverage customer data to their benefit.
Is your organization prepared to compete in the era of digital disruption?