Comviva NewsLetter The Futurist - September Edition, 2019 | Page 13

13
DIGITAL DISRUPTION
SEPTEMBER 2019
Graphic: Factors Propelling the Uptake of RCS
Greater reach with the latest release of the Universal Profile
would bring more telecom operators and companies
worldwide to sign up.
Universal support on Android devices would slowly also extend to
iPhone users who currently do not have the same rich experience.
Less fragmentation has been arrested significantly with the Universal profile
as the primary standard. While P2P usage has been evident, Google’s has
helped created a significantly stronger momentum to the A2P play.
SMS will still be a strong and growing viable B2C/C2B channel until 2023
however with a new milestone businesses will gravitate toward RCS as
their primary messaging channel a new milestone, with the number of
users surpassing 215 million.
RCS has the potential to change the way the
consumers interact with brands in the coming
years. While many messaging service
providers offer solutions around SMS, only a
smaller subset offers true multi-channel
solutions that include social or chat
applications along with SMS. The number of
operators supporting A2P RCS will only
increase in the next 12-24 months and we will
witness some real interesting enterprise and
brand launches. Whatever the timeline, A2P
RCS is poised to become a significant
channel for consumers to utilize and interact
with businesses.