Comviva NewsLetter The Futurist - September Edition, 2019 | Page 11

11
DIGITAL DISRUPTION
SEPTEMBER 2019
The Rise of RCS
Since its first release in 2008 and until 2011,
there was no real mobile operator support to RCS. significant support from Google and Samsung,
among other technology platforms.
Fast-forward to November 2016, P2P Universal
Profile RCS messaging was released, followed
by the mid-2017 release of the Universal
Profile 2.0, a simpler unified standard with But why should businesses consider RCS in
their mobile communications? For starters,
these stats provide a compelling case.
JUNIPER RESEARCH
Businesses Will send an estimated 2.7 trillion
SMS Messages by 2022
2.7 Trillion
GSMA INTELLIGENCE
86% of Smartphones will be
RCS-enabled by 2020
GSMA
86%
Business messaging market is
projected to reach $74 billion by 2021
RCS provides businesses with opportunities
that can address and serve customers
making B2C interactions more user-friendly
whatever the device they have. RCS makes it
easier for companies to get their customers
$74 Bn
to stay engaged. Today a customer can receive
promotional marketing, book appointments,
make payments, receive documentation and
itineraries and even receive important
notifications and alerts.
RCS Versus SMS: Features that come with
RCS that aren’t offered by SMS
Larger 8,000
character limit
Group
messages
Video calls from
within messages
Chat Bot
Integration
Read receipts
Messages sent
via WiFi vs.
cell networks
Cross-platform
messages
Analytics