Comstock's magazine 1217 - December 2017 | Page 94

“Young people
need the
knowledge to
be successful
contributors.”
—Cecilia Miles, Loan Operations Officer,
American River Bank
(pictured left)
Junior
Achievement
T
INVEST IN YOUTH TODAY
FOR A BETTER TOMORROW
he time to invest in our
future is now! Through
Junior
Achievement
(JA),
the business community has the
opportunity to influence the next
generation and build a foundation of
success and stability.
Skills gaps continue to widen as
the college cost burden shifts from
taxpayers to students and their families
— Junior Achievement tackles both
issues, providing financial literacy,
entrepreneurship,
and
workplace
readiness education
and skills to our
local youth.
JA’s
goal is to help local
youth be smart
about money and to
find success in the
work world, and implements more than
25 programs to K-12 students toward
that goal.
JA has numerous opportunities
for partnerships to help inspire and
94
comstocksmag.com | December 2017
prepare young people to succeed in a
global economy. One of JA’s business
partners, American River Bank, assists
in multiple ways, having facilitated
Economic Empowerment programs in
classrooms, sponsored and participated
in JA’s 2017 Stock Market Challenge, a
daytime student competition and an
evening sponsor event, and joined in on
JA’s Crazy Bowl fundraiser. JA can help
your business take part in any of these
activities and more.
Investing in JA
greatly
benefits
youth
on
an
individual
basis
as well as the
community at large.
As the birthrate
declines, we desp-
erately need more
children to support our rising senior
ratio. Investing early helps them realize
their full potential. “No youth should
be neglected in the pursuit of a bright
future,” says Susan Nelson, Junior
916.480.2770 / JASAC.ORG
Achievement of Sacramento President.
“JA makes sure those most in need have
access – more than 70 percent of the
children we serve come from low-to-
moderate income families.”
“Any business can help and
we encourage the entire business
community to give the gift of
knowledge,” concludes Nelson. “There
is no more important investment we
can make in our future economic
success than our children.”
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