Comstock's magazine 0919 - September 2019 | Page 78

FOLSOM
The Pique at Iron Point bills itself as a
luxury-apartment complex, with a clubhouse
among its amenities. Rent for its 327 units
starts at $2,095 to $3,245.
tively. Folsom Economic Development’s
Choose Folsom campaign extols the bene-
fits of living in the community, like its No. 1
ranking by WalletHub as the best California
city to raise a family and the highest con-
centration of tech jobs in the Sacramento
region. Ian Cornell, owner of CornellGroup,
a Folsom advertising and marketing firm
helping market Folsom Ranch, believes the
lifestyle amenities in the new community
are very appealing to young adults, espe-
cially the town center, which will feature a
branch library, aquatic center, community
center, town green, shopping and dining.
“The planned town center in particular is
like a combination of Midtown and McKin-
ley Park (in Sacramento) — close to coffee
shops and live-work options — all accessi-
ble through a bike,” he says.
With low unemployment numbers (2.9
percent) and a high education rate (93.8
percent are high school graduates or high-
er), millennials are one of the fastest grow-
ing populations in Folsom (28 percent are
20-39 years old). Pam Johns, Folsom’s
community development director, has no-
ticed the shift. “One of the things that’s
been obvious to me in the last two years has
been an increase in the diversity of housing
types being built here,” she says. “You see a
lot of mixed use, higher density, condo op-
tions, small lots — options you might see in
other more metropolitan areas, like the city
of Sacramento. Folsom is definitely starting
to market these different housing choices
in and around the historic district and along
our transportation corridors.”
Elliott Homes is building one of those
product types. The family-owned build-
er moved into the Folsom market in 1986,
purchasing nearly 4,000 acres, and has de-
veloped all but 8-10 percent. Elliott Homes
has designed several retail centers but is
primarily known as a homebuilder.
Elliott’s newest residential project in
Folsom is The Pique at Iron Point, a 327-unit
luxury-apartment complex. It offers easy
access to Highway 50, high-end appoint-
ments and direct-access garages, plus a
clubhouse, fitness center and pools for its
one-, two- and three-bedroom units, priced
from $2,095 to $3,245. The Pique is divided
in two building phases, with 117 units in the
first and 210 in the second, with build-out
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comstocksmag.com | September 2019