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In the midst of the COVID-19 pandemic, nonprofit
organizations are hit hard by economic uncertainty. In
their quest to help our most vulnerable populations,
nonprofits themselves need our help. With so many
individuals and businesses affected, it’s critical to prioritize
nonprofit support.
“In California, nonprofits are the fourth largest employer
and we pay more than $37 billion annually in taxes,” says
nonprofit industry expert Kim Tucker, Executive Director
of Impact Foundry. “Nonprofits do what business and
government can’t or won’t do to provide first-responder
health and social services, and educational and cultural
programs to improve our quality of life. The work isn’t ‘fluff’
to be supported only when times are good. It is critical work
that helps employees and families, spurs innovation, and
contributes to the economy in a significant way.”
For those who already give to nonprofits, support can be
stepped up in several ways, including giving more cash than
in the past. Consider helping in this order of priority:
• Donate cash
• Donate equipment and supplies
• Volunteer your business expertise
• Align your brand with causes that matter to you
The COVID-19 pandemic has disrupted the nonprofit sector
– one that is heavily reliant on in-person interactions – and
requires them to quickly pivot to continue their missions. For
nonprofits that rely on public gatherings, such as visual and
performing arts, no ticket sales means no operating budget.
For nonprofits working in public schools, programming must
become virtual and every day it doesn’t, the literacy
gap widens and families are
further stressed.
“For Impact Foundry, we’ll lose
20 percent of our program
revenue because our Resource
Center is closed,” says Tucker.
“Since government and
foundation funding seldom
covers the whole cost of
delivering services, many
nonprofits rely on fundraising
events. All those cancellations
mean the gap won’t get filled.
People will lose their jobs, and
programs that may have been
the only safety net for many
people, will disappear.”
Tucker and her team at Impact Foundry believe it takes all
four sectors – business, government, philanthropy, and
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Sacramento, CA 95833
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ImpactFoundry.org
nonprofits – to create sustainable community change. Their
advice to philanthropists is to first support organizations
you care about. To invest in long-term sector impact, Impact
Foundry invites the business community to partner with
them in these ways:
• Join: $500 small business, $1,500 corporation. Business
membership supports ALL nonprofits by providing access
to education, connections, programming and more.
• Hire Them: Looking for training in cultural
responsiveness, strategic planning or board readiness?
Hire Impact Foundry (a nonprofit) to help enhance your
workplace culture, engagement and effectiveness.
• Volunteer: Want to join Impact Foundry’s faculty and
teach? Consider an employee engagement program.
• Sponsor or Award a Grant: Sponsor a nonprofit’s
membership (based on budget; $110-$510) or underwrite
curriculum like the Certified Sustainable program, critical
to the sector’s long-term success. The goal is 100 certified
organizations at an average cost of $5,000 each.
Whether you care about air and water quality, youth
programs, the arts, transportation, health and wellness,
animals, preventing domestic violence, eliminating human
trafficking, curing cancer, civic engagement, making
education equitable, or building resilient neighborhoods,
you can help make nonprofits stronger. Please join Impact
Foundry in making a difference today.