special promotional section
building. The building was funded through
a business improvement district special
assessment room tax of $6.50 per night
from Placer Valley hotels. Summers says the
building “will operate at break even, at least
operationally, by year three.” The refreshed
facility has a lobby and meeting spaces for
trade shows, concerts and other events that
can accommodate 5,000-10,000. The cen-
ter, with 12 basketball courts; 24 volleyball
courts; and the facilities to host wrestling,
gymnastic and cheerleading competitions
with the capacity for 8,000 spectators, also
hopes to draw tournaments to capitalize on
sports tourism.
“We have 26 events already booked,”
says Summers, adding that the center en-
ticed the popular cheerleading competition
Spirit Cheer to Roseville for the first time,
with the NorCal finals scheduled in April.
Lincoln, which has about 20 parks, also
is looking at youth travel teams as a way
to bring in visitors for an economic boost.
Lincoln’s 42-acre Foskett Regional Park,
with four softball and four soccer fields, is
the biggest tournament draw, but the city
is looking to add more, says Ray Leftwich,
Lincoln’s public services director. “Sports
tourism is a huge driver that helps market
the entire region,” Leftwich says.
Quarry Park Adventures visitors race down zip
lines in the former stone quarry in Rocklin.
PHOTO COURTESY OF QUARRY PARK ADVENTURES
Go outside
Quarry Park was designed to host a variety
of community events, including Woof-
stock, a dog festival that raises funds for
dog-rescue groups and the city’s dog park,
with an estimated turnout of 10,000. Its
outdoor amphitheater, managed by ST
Productions, run by Sacramento music
veterans Skip Maggiora of Skip’s Music
and Todd Speelman, seats approximately
2,000. It opened in 2016 and has already
hosted about 100 events and concerts.
“Quarry Park and (Quarry Park) Ad-
ventures are part of a vision for the historic
Quarry District in downtown Rocklin,
which has been underdeveloped and
underutilized for the last 100 years,” says
Michael Young, Rocklin’s head of commu-
nications and special projects.
And, as hoped by the city, development
around the park is taking place, such as an
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