CER VALLE
LA
Roseville Electric Utility
ROSEVILLE’S ELECTRIC SERVICE AND ECONOMIC ADVANTAGE
F
ormed in 1912, Roseville Electric less expensive than service in neighboring
Utility provides service to residential jurisdictions with PG&E.”
and business customers within
city limits, now a 43-square-mile service
territory. Governed by the city council,
this community-owned utility operates all
electric infrastructure throughout Roseville
— distribution facilities, substations and
generating resources — and can import
power from outside the city.
An advantage to municipal power is that
decisions, actions and rate making happen
locally. “The municipal model prides
itself on being responsive to customers,
managing costs and making investment
decisions that are best for the community,”
says Shawn Matchim, assistant director.
“Our local control allows us to better serve
the community.”
Roseville Electric Utility recovers its costs
through service rates to the community
rather than through tax revenue. “Even
though we’re a city department, we operate
as a not-for-profit business, so we’re able to
keep downward pressure on our costs and
rates,” Matchim says. “We’re 35-38 percent
Those lower rates benefit Roseville as a
whole, translating to business development
and retention as customers can invest their
electricity savings elsewhere.
Another benefit of this municipal model is
its enterprise fund. Through its generated
revenue, Roseville Electric Utility is able to
contribute to the city’s general fund and
“
We are reliable,
we are low-cost,
and we are safe.
We are more than
a utility, we are a
business partner.
other city departments for public safety, — SHAWN MATCHIM
police and fire service, parks and recreation, Assistant Utility Director
and other community programs.
Roseville Electric Utility also offers
education programs through its Utility
Exploration Center and other venues,
putting on workshops and engaging with
”
the community. “We do a lot of outreach
about energy efficiency, sustainability and
inform the community about the value
of having their own municipal utility,”
Matchim says.
With a focus on delivering the highest level
of reliable service and value to the whole
community, Roseville Electric Utility is
strengthening Roseville for a bright future.
2090 Hilltop Circle
Roseville, CA 95678
roseville.ca.us
www.roseville.ca.us
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