SPECIAL PROMOTIONAL SECTION
FOUR STEPS TO
MARKETING SUCCESS
What to consider when selecting a marketing firm
BY KELLY AZEVEDO
In order to survive, every business has
to continually make sales, and in the 21st
century, that means a mix of traditional
and digital marketing to nurture exist-
ing customers and bring in new clients.
While some companies build an in-house
marketing team to develop and execute
strategy, smaller businesses find it more
cost-effective to work with a marketing
firm. Working with professionals has its
own challenges. If you’re going to get the
most out of your investment, it’s import-
ant to set your expectations early on. Find-
ing the right firm for your business comes
down to four simple, but not always easy,
steps.
March 2019 | comstocksmag.com
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