Comstock's magazine 0118 - January 2018 | Seite 61

bar. “There was no model for what we were doing, no codes,
no ordinances, no zoning, nothing,” says Catherine. “There
was a lot of confusion about what a brewery actually is.”
Ninety percent of the hops used in GoatHouse beers are
grown on the farm, and staying true to their self-sustaining
model of “agricultural tourism” means that their brews are
rarely available outside the renovated barn that serves as
their tasting room. Business has grown steadily since Goat-
House opened in 2013, and although Catherine says it’s still
too early to determine the effect of having two more farm
breweries in the area, she hasn’t noticed any difference in the
few months since Hillenbrand Farmhaus opened.
“They’re trying to go on their own vibe, no one’s trying
to cookie-cutter anything,” she says. “People seem to want a
unique experience with good beer.”
BRAND MANAGEMENT
Only grass is growing in the area adjacent to the Hillenbrand
Farmhaus brewery and tasting room, but by this time next
year, Patric Hillenbrand hopes to have a full garden planted
and an outdoor kitchen constructed, all to support an auda-
cious food-and-beer pairing program. After a grand opening
so successful he nearly ran out of product to pour, Hillen-
brand plans to perfect his five core beers, including a passion
Hillenbrand Farmhaus held its grand opening in October 2017.
Roughly 800 people attended, some waiting up to an hour for
farm-crafted beer. courtesy photo : patric hillenbrand
fruit sour, a hazy IPA with pineapple and a s’mores-flavored
brown. “I hate going to a brewery and the beers are different
all the time,” says Hillenbrand. “A lot of beerheads like it, but
I don’t.”
That’s not the only way that Hillenbrand differs from your
typical “beerhead.” The Placer County-native bought land in
Newcastle to raise his two sons in the country, first building
a log cabin where they all lived, and then a second “master
bedroom” building when living with teenage boys became
intolerable. A luxurious third house has since been built, and
RIDE
FOR A FUTURE
WITHOUT
CANCER
J
o
in T
e
am I
n T
raining t
o l
ine up at pre
mie
r c
y
c
l
ing e
v
e
nt
s
aro
und t
h
e w
o
rl
d w
h
il
e rais
ing mo
ne
y t
o driv
e l
if
e
s
av
ing
re
s
ul
t
s in t
h
e f
igh
t agains
t c
anc
e
r. O
ur t
e
am w
il
l ge
t y
o
u
re
ady f
o
r rac
e day w
it
h e
x
pe
rie
nc
e
d c
o
ac
h
e
s
, a ne
w
inno
v
at
iv
e t
raining app and e
x
c
l
us
iv
e e
v
e
nt w
e
e
k
e
nd
be
ne
f
it
s
.
U
s
e c
o
de C
O
M
S
T
O
C
K
S f
o
r f
re
e re
gis
t
rat
io
n
(
$
1
0
0 v
al
ue
)
.
T
e
amI
nT
rai
ni
ng.
o
rg/
c
y
c
l
i
ng | 80
0
-
4
82
-
T
E
A
M
A
M
E
R
I
C
A
'
S M
O
S
T BE
A
U
T
I
F
U
L BI
K
E R
I
D
E
L
ak
e T
ah
o
e
, N
V | 0
6
/
0
3/
1
8
R
ide 35
, 7
2 o
r 1
0
0 mil
e
s
#TeamInTraining
January 2018 | comstocksmag.com
61