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Overview of digital marketing for charity
There is currently 3.4 Billion internet users worldwide, with 3.7 Billion unique mobile users.* It is now, more than ever, important for charities to invest in digital marketing to stay ahead of the game and are beginning to realise the huge potential digital offers.
Digital marketing does not have to take hours and you don't need a huge budget to be effective. With this guide you will be able to tackle these obstacles at your own pace.
Digital marketing is the promotion of services and products through electronic methods. Digital marketing differs from traditional marketing as it allows charities to effectively plan and manage campaigns and analyse results, often in real time. There has been a massive boom in digital marketing by charities from social media campaigns like #NoMakeUpSelfie to charities investing in digital fundraising platforms like JustGiving.
In this guide we will go through the main methods of digital marketing and how your charity can benefit from investing a little time into creating effective marketing campaigns. We will look at how you can raise awareness of your cause, get a meaningful conversation started online and we will go in detail how you can use online tools to get the best out of digital marketing.
What is digital marketing?
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*http://wearesocial.com/uk/special-reports/digital-in-2016