Competitive Marketing Strategy for the sale of 8690 Highway 30A August 2013 | Page 5

Erin's SOLD properties overview 2011 - 2012 +$31M in sales volume
Cumulative Analysis
Listing Category Sold Lowest Price $91,900 Highest Price $5,700,000 Average Price $786,537 Avg. Price/SqFt $268.45

Total Averages

$91,900

$5,700,000

$786,537

$268.45

Sold Property Analysis
Address HERON'S WATCH CONDO PH 1, unit 1304 1730 J D MILLER RD GULF PLACE CABANAS CONDO, unit 202 Erin's listing 126 SOUTH SHORE DR, unit 23 REDFISH VILLAGE, unit M2313 1353 RAVENS RUN W REDFISH VILLAGE, unit M2416 1354 RAVENS RUN W 34 SKY HIGH DUNE DR 164 BLUE HERON DR S 249 BEACH BIKE WAY 50 BROWN ST 21 WOODY WAGON WAY 208 MITCHELL AVE W 9 SUNSET BEACH BLVD listing, 9 SUNSET BEACH BLVD Erin's listing, represented both sides of sale listing, 9 SUNSET BEACH BLVD Erin's listing, represented both sides of sale 97 SAND DUNES RD 3010140 E.COUNTY HWY 30- A, unit 1 57 WHITE CLIFFS LN 10 WEST KINGSTON RD 113 LOS ANGELES ST 46 BLUE DOLPHIN LP 76 DOLPHIN ST 74 WYSTERIA WAY 50 LOS ANGELES ST 134 SEAWARD DR DREC listing ROSEMARY BEACH, THE TABBY LOFTS, unit 6 1275 WESTERN LAKE DRIVE 128 SARASOTA ST INN AT CRYSTAL BEACH (SUMMERCHASE CONDO), unit 603 326 BOTANY BLVD 8478 EAST COUNTY HIGHWAY 30A 33 BOARDWALK LN (4 BR OPTION) Erin's listing 92 NEEDLERUSH DRIVE Erin's listing 1802 SCENIC GULF DR 38 ST. LUCIA LANE (2ND ROW FROM GULF) Erin's listing 38 ST. LUCIA LANE (2ND ROW FROM GULF) Erin's listing, listing, represented both sides of sale 131 PARADISE BY THE SEA BLVD 113 S FOUNDERS LN Lot 34 Old Beach Road Lot 24 Blue Mountain Road Erin's listing List Price $99,000 $99,000 $159,900 $169,900 $309,900 $359,000 $369,900 $399,000 $399,000 $400,000 $425,000 $425,000 $439,900 $440,000 $448,500 $449,000 $449,000 $449,000 $510,000 $558,000 $579,000 $625,000 $650,000 $688,900 $729,000 $775,000 $775,000 $789,900 $849,000 $875,000 $895,000 $1,095,455 $1,190,000 $1,195,500 $1,250,000 $1,299,000 $2,300,000 Sold Price $91,900 $102,000 $150,000 $158,000 $309,000 $350,000 $340,000 $375,000 $365,000 $300,000 $425,000 $380,000 $400,000 $419,000 $430,000 $421,000 $421,000 $365,000 $510,000 $490,000 $579,000 $600,000 $635,000 $634,500 $689,000 $710,000 $707,500 $725,000 $815,000 $830,000 $810,000 $1,010,000 $1,012,500 $1,100,000 $1,150,000 $1,150,000 $2,150,000 DOM %SP/LP 42 93% 6 103% 37 94% 70 93% 100% 274 97% 84 92% 157 94% 65 91% 37 75% 14 100% 89 89% 617 91% 30 95% 31 96% 194 94% 194 94% 254 81% 408 100% 66 88% 19 100% 13 96% 213 98% 172 92% 202 95% 283 92% 708 91% 323 92% 100 96% 70 95% 352 91% 27 92% 380 85% 359 92% 6 92% 98 89% 220 93% 93% 68% 82% 84% 97% SP/Sqft $96.94 $73.59 $238.10 $79.80 $208.08 $208.96 $228.96 $207.41 $135.19 $124.58 $275.26 $204.30 $233.10 $142.42 $349.59 $342.28 $342.28 $224.89 $250.49 $243.78 $232.25 $184.62 $252.79 $205.61 $267.05 $154.75 $252.32 $363.04 $365.63 $184.44 $292.21 $190.60 $655.76 $286.16 $370.01 $306.99 $430.00 $430.00 $477.92 $861.16

$2,300,000 $2,150,000 220 $3,650,000 $2,500,000 $6,950,000 $5,700,000 $299,000 $250,000 $450,000 $435,000 91 1339 1358 16

Total Averages (excludes lot sales in this average)

$896,573 $786,537 196

88% $268.45

Average Days on Market for Erin's 2012 listings sold: 112 days on market vs. market average of 269 days on market. Average Sale Price to List Price Ratio for Erin's 2012 listings sold: 94% vs. market average of 91%.