Competitive Marketing Strategy for the sale of 8690 Highway 30A August 2013 | Page 17

Buyer Breakdown It is important to understand and distinguish between the two types of buyers in order to understand the showing feedback I will provide you with. Segment 1 poss · possess the capability and desire to purchase immediately · may be waiting for the perfect property to present itself if curre current inventory does not meet their needs freq · frequently willing to pay the most for a property which supports the ?rst o?er usually being the best o?er · active in the marketplace looking to buy now Segment 2 typi · typically thinking about buying in the future usually within the next 6 to 12 mon ?????? ???????????????????????????????????????????????????????????????????? ????????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????M???????????????????????????????????????????((