Kayla Glanville , Upaway
PROVIDE REAL-WORLD SERVICE FOR CLIENTS “ We provide our customers with luggage tags that have a QR code that directs them to our team for real-time support .” — Kayla Glanville , Upaway
Steal this idea : Put your QR code somewhere that offers your customers real functionality , like a luggage tag or sanitizer koozie , when they ’ re on the road — and associate your brand with an added dose of helpfulness .
Nicole Donoway , Destinations By Donoway
Tara Fitzgerald , OROKO
Dinesh Bhusal , Amigo Treks & Expedition
PROVIDE DESTINATION INFORMATION “ I am now developing QR codes that will link to destination guides that include visa information , health guidelines , travel documents , FAQs and more . I really like QR codes because they are easy to use and eco-friendly .” — Nicole Donoway , Destinations By Donoway
Steal this idea : Create a paperless portal for the key destination data clients will need instead of bogging down their carry on with bulky paperwork . You can update info easily on the back end without the hassle and expense of reprinting .
SUPPLEMENT TRADITIONAL MARKETING MATERIALS “ We work with a newspaper that is read by our target market , but we were looking for an easier way to get them to our website using our print marketing . QR codes brought readers directly to our site with the added benefit of seeing what our readers found most interesting , which isn ’ t something print marketing always affords .” — Tara Fitzgerald , OROKO
Steal this idea : Don ’ t overlook traditional marketing materials . Rather , introduce QR codes to the print format so you can get even more value out of these tried-and-true channels .
PROCESS PAYMENTS “ We accept QR payment at the office and are planning to expand to offer that option online , too . It makes it easy for customers to pay and it also helps us save some transaction fees . The system will generate a unique QR code for each booking ; clients can scan that code and pay using their bank or payment wallet , plus they can pay using any device .” — Dinesh Bhusal , Amigo Treks & Expedition
Steal this idea : Setting up a QR payment option is fast , efficient and paperless — and a huge convenience since it can be used with multiple devices .
SUMMER 2022 / THE COMPASS / 29