COMPASS Summer 2022 Summer 2022 | Page 20

CONVERSATIONS

WE ASKED : HOW DO YOU MAKE YOUR BUDGET-CONSCIOUS CLIENTS FEEL A SENSE OF LUXURY ?

WORDS / BETH KITZMAN
Jesse Morris
OWNER OF WE BOOK TRAVEL LLC IN VA
Kimberlee Evans
OWNER / TRAVEL ADVISOR OF AN EXTRAORDINARY TRAVELER IN TX
Sanya Weston
CEO OF YOUR PREMIER TRAVEL SERVICE IN MI
Krista E . Betts
MANAGER AND SENIOR LUXURY TRAVEL ADVISOR OF BALBOA VACATIONS IN TX
WEBSITE webooktravel . net
FACEBOOK facebook . com / webooktravelllc
“ I always ask , ‘ Tell me about some of
WEBSITE anextraordinarytraveler . com
FACEBOOK facebook . com / anextraordinarytraveler
WEBSITE yourpremiertravelservice . com
FACEBOOK facebook . com / YourPremierTravelService
WEBSITE balboavacations . com
FACEBOOK facebook . com / balboavacations
the best experiences you have ever
“ Educating the client on levels of
“ Clients can experience luxury with
had on vacation and what made it
“ When working with a budget-con-
luxury is key . Most clients think that
personalized services that are not
truly special for you ?’ The answer
scious client who has luxury in mind ,
luxury means the same to every-
expensive , starting with a private
can give you all the information
my first question is always , ‘ What
one — over the top and expensive .
transfer once they arrive to their
you need to ensure you can add
does luxury mean to you ?’ Given
We created a luxury survey to allow
destination . Also , knowing a clients ’
touches that create a special feeling
that there are so many different
clients to upgrade their travel
preferences can add to the luxury
without adding too much to the
answers , it makes it much easier
experience based on what luxury
experience . Having their favorite
budget and , in turn , create repeat
to narrow down and find the right
means to them . By allowing the
magazines , drinks , you name it ,
clients . I also love working with
fit . More often than not , it ’ s about
client to customize and see the
waiting in the hotel room when they
transfer suppliers who can show
the view and a private transfer . For
value of extras like first-class flights ,
arrive adds to the overall luxury
up with the clients ’ name on a sign .
a few hundred dollars more , I can
five-star accommodations or butler
experience . Hotels want to ‘ wow ’
That small detail makes the client
almost always give them an ocean
service , you are educating them
their guests and are extremely
feel special .”
view or even oceanfront . But , even
and , in some cases , introducing
accommodating with special
more than that , it ’ s about the service
them to ‘ luxury ’. Once your clients
requests . Adding concierge-level
I provide . As my client , you get the
have experienced luxury , no matter
attention to the client itinerary ,
same level of service whether you ’ re
how small , they will continue that
whether it is making restaurant res-
cost-conscious or the skies the limit .
trend in the future and share it with
ervations or planning a tour , gives
If they are traveling to a hotel or
others . Showing value is key but
the client a seamless trip that adds
resort that I have a personal contact
knowing is a luxury .”
to the luxury experience .”
at , I ’ ll go the extra mile to ensure
they know to welcome my clients .”
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