Compass_Summer 2021 Master | Page 26

DIGITAL DNA >>> How advisors are using digital tools to transform their businesses .

DIGITAL DNA

WORDS / ANDREA SEDLACEK

Do you have clients who are still not ready to travel again ? It ’ s OK — there are plenty of opportunities to # travelfromhome .

Alyssa Soileau , travel advisor at A Pair of Ears Travel in Louisiana
EILEEN _ 10 / SHUTTERSTOCK . COM
ALESSANDRO COLLE / SHUTTERSTOCK . COM
IAN WILLIAM HROMADA / SHUTTERSTOCK . COM
Clockwise from top left : The Metropolitan Opera , the Louvre and the San Diego Zoo , which have stayed connected with travelers by sharing experiences online .
In early 2020 , destinations , museums , parks , zoos , botanical gardens and more jumped into gear to make their in-real-life experience available to people at home . The San Diego Zoo set up cameras in animal enclosures so you could get up close and personal with their new baby orangutan , catch up with the koalas or peek in on the penguins . The Metropolitan Opera livestreamed nightly performances . The St . Lucia Tourism Authority , Discover Puerto
Rico and many other tourism boards hosted cooking classes , dance lessons and destination tours to stay connected with travelers .
The travel-from-home trend is still going strong into 2021 . The Louvre digitized its entire collection , making 480,000 works accessible online to the entire world . And now that it ’ s easier than ever to livestream , everyone is going live , whether it ’ s just a check-in like Amstar DMC often does on Facebook from the various resorts it provides transportation to , or a tried-and-true webinar like suppliers host on VAX .
Sure , all of these brands sharing their experiences is interesting and informative , but sometimes you want to hear from a real person in a more authentic way . Livestreaming is great , but short , bite-size video content is really popular right now . The best platform for this type of content is TikTok , where some organizations like the Toronto Zoo , the Oregon Zoo and
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