JOIN THE RESORTS OF THE RIVIERA MAYA FACEBOOK GROUP : facebook . com / groups / theresortsoftherivieramaya
BECOME A RIVIERA MAYA INSIDER WITH MEXPERTS :
exploremoremexico . com / membership
FOLLOW ALONG WITH LORI GOLD ’ S ADVENTURES ON INSTAGRAM :
@ explorewithlor
Her Facebook group , “ The Resorts of the Riviera Maya ,” took off running , along with a host of tools and resources for advisors to utilize . She quickly realized there was a need for educational materials on this destination and decided to take on the task of producing them .
“ I created a class all about the destination , basically going from the start of the destination in Costa Mujeres and traveling down the areas until Tulum , touching on the three islands ,” said Gold . In each area , she ’ d talk about the top resorts , best things to do , beaches , cenotes , excursion options , tipping and more .
The initial masterclass was well received so she surveyed her Facebook group to see what else they were looking for . This led to the creation of other classes including “ Tulum Masterclass ,” “ Excursions and Tours ” and “ Everything Xcaret ,” among others . She also creates guides that advisors can share with their clients .
“ My stuff is completely unbiased , factual information about the destination with the whole goal of helping agents so that they feel more confident in selling ,” said Gold .
In addition to showing up daily in her Facebook group ( which currently has more than 15,000 members ), Gold has also created a yearly Mexperts membership , where advisors have access to even more resources including photo and video content they can use on their social media pages , free webinars , discounts on masterclasses and more .
Gold has found over the years that having a niche as a travel professional helps to grow business . “ If you really have a specific niche that you ’ re known for , that will definitely bring business ,” she said . “ And just knowing more than everyone else about that , it really gives you sort of an edge .”
In addition to finding a niche , Gold explains that success follows when you focus on serving the people and making sure what you ’ re doing is something you ’ re passionate about — when your passion is obvious , it ’ s contagious , and it makes people want to work with you .
For Gold , that is most definitely the case : “ I ’ m passionate about the destination , about people coming here and experiencing it , about agents selling it , about locals ’ lives being changed from agents and clients coming here , so the passion for this area runs deep .”
SPRING 2023 / THE COMPASS / 23