Compass Spring 2023 | Page 17

CONVERSATIONS

WE ASKED : WHAT IS THE NUMBER ONE TOOL THAT HELPED YOU GROW YOUR BUSINESS ?

WORDS / BETH KITZMAN
Bryan Overmann
TRAVEL ADVISOR AND OWNER OF GETAWAY TRAVEL COMPANY IN MO
FACEBOOK facebook . com / GetawayTravelCompany
“ My number one tool that helps me manage and grow my business is my CRM — hands down ! The majority of my business comes from referrals , so it is important for me to stay in touch with my clients by sending out monthly newsletters and travel offers . This way when my clients are in casual conversation about travel with their friends or co-workers , they can reply , ‘ Hey , I know a guy !’ Also , an added bonus is that it allows me to stay organized while managing their bookings by sending out invoices and payment reminders .”
Noelia Gisbert
PRESIDENT AND CEO OF PROFICIENT TRAVEL INC IN FL
WEBSITE proficienttravelinc . com
“ I truly believe that one of the most important tools travel advisors possess is knowledge . Experiencing and learning firsthand about a destination , cruise , hotel , product , etc . is the most important factor in preparing our clients ’ trips . We at Proficient Travel are constantly educating ourselves because even if we have been in this industry for a long time , there is always something to learn . Of course , this knowledge works hand in hand with the tools and system I have set up . Having a working flow system that incorporates several tools such as VAX VacationAccess for making reservations , VacationCRM for maintaining client data and an accounting system such as Trams to have control of finances is crucial to our growth . It helps us keep organized and manage our time properly .”
Suzanne
Wilson Davis
CHIEF MEMORY MAKER AT SWD TRAVEL ADVISORS IN TX
WEBSITE swdtraveladvisors . com
FACEBOOK facebook . com / swdtraveladvisors
“ My host agency offers a plethora of tools that aid in growing my business — great marketing programs , innovative tech tools and an invested support team . However , there is one element of being a Cruise Planner agent that has assisted my growth more than anything — other CPers . My fellow agents are second to none . There ’ s a wealth of knowledge from advisors ready and willing to provide recommendations . This coupled with my go-to agents for suggestions about selling techniques , cruise lines and tour operators has helped my business flourish . Experienced agents freely share what has and has not worked for them , even offering how I can replicate their tactics . Simply put , more experienced agents have helped me grow as an agent and my business blossom .”
Jennifer Stevens
SENIOR AGENT AT NEVER GROW UP VACATIONS IN PA
WEBSITE nevergrowupvacations . com
FACEBOOK facebook . com / JentheTravelPro
“ The number one tool that has helped to grow my business has been social media . Reaching potential clients where they spend their time is important , and with the ever-expanding platforms to discover and use , it greatly increases my ability to reach people looking for an expert in the field . It also allows me to showcase my personal experience with the destinations , resorts and experiences that I recommend to clients as I can post my own photos and videos from my own travels . It bolsters my credibility , experience and expertise , which is the value in using a travel agent in this age of the internet .”
SPRING 2023 / THE COMPASS / 17