EDITOR ’ S NOTE
There ’ s something about spring that releases a sense of renewed energy into the atmosphere , especially here in the Midwest .
As the snow melts away , grass begins to find its green color again , and the plants start to peek through the ground eyeing up their summer residence . In addition to the warmer temps and sunnier skies , spring always feels like an ideal time to start something new .
As a travel advisor , it ’ s a perfect time to take a deeper look at your business . The new year is in full swing , but there is a lot of time remaining to make it a momentous year . Reviewing how the first few months have gone is a great way to set the rest of the year up for success .
Are there new training opportunities you should be taking advantage of ? New programs to implement that could make your life easier ? A new business practice you ’ ve been meaning to try out since you heard about it at the last conference you attended ?
Our theme for this issue of The Compass magazine is Travel Advisor Growth , and we ’ ve compiled a handful of topics we ’ re hoping can be beneficial for you . Readers will see what ’ s trending in travel this year , learn about the power of relationship building and discover how to use CRM software to increase business .
In this issue , advisors will also meet Lori Gold , the travel professional who created The Resorts of the Riviera Maya Facebook group ( which has proven to be a highly in-demand tool for travel advisors ), as well as Greg Takehara , the CEO of Tourism Cares . You ’ ll see how knowing a little bit about a lot of things laid the foundation for his 34-year career .
We also have a special treat for you — we ’ re
Codie Liermann
MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
excited to announce the magazine ’ s newest department : The Right Direction . This new department focuses on all the good things happening around the industry that help it move in the right direction . To kick off this new section , we ’ ve chosen to feature Tourism Cares , and we couldn ’ t think of a better fit . This non-profit organization is known for bringing together all sectors of the industry to create positive change .
We ’ re hoping there ’ s an effective best practice or two for you to take away from this issue , and at the very least , reading it should give you a renewed sense of motivation heading into the rest of the year . Cheers to your continued success .
“ We ’ re excited to announce the magazine ’ s newest department : The Right Direction .”
10 / THE COMPASS / SPRING 2023 vaxvacationaccess . com / thecompass