DON ’ T STRIVE FOR PERFECTION . Remember that couples can find ultra-polished — and highly edited — photos of weddings and venues all over the internet . So , if you bring something different — a more unfiltered , reality-based take — that ’ s a unique perspective that cuts through the content clutter . “ For example , I was at a resort where they were doing a photoshoot involving a wedding setup with beautiful flowers ,” Kline recalls . “ It was dark , but I just ran down there and had somebody take pictures of me — it was nothing more than me goofing around with the bouquets .”
That casual “ goofing around ” led directly to two new wedding bookings after couples discovered Kline by following hashtags to images that revealed her intimate knowledge of the space .
In fact , “ I find the worse [ technical quality ] I make my videos — the ones with the wind blowing for example — get the best reaction ,” Kline says . “ Those are the ones that always do the best because I put my actual self in there . And I ’ m not selling something ; I ’ m just showing my experience .”
THINK GLOBAL . Whereas Kline ’ s business used to be local — even for destination weddings — social media has opened up to a much larger , even worldwide , potential client pool . “ I used to meet local clients at bridal shows ,” Kline says , noting the majority were in her region of Maryland . “ These days , I haven ’ t met a bride and groom at my office in probably four years . I have people all over the world .”
That ’ s an opportunity to recognize and to proactively pursue . “ Specifically with destination weddings , you don ’ t necessarily have target clients who are local ,” she says . “ Social media is an opportunity to expand since there are no barriers .”
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