USE HASHTAGS FOR DISCOVERY . Kline reaps significant new business when would-be clients discover her by following hashtags related to properties that pique their interest . “ If I use a hashtag for a resort or wedding department , I find that I ’ ll have brides and grooms who are searching — they ’ re interested in that particular hotel , and they can see I ’ ve been there ,” she says . “ They ’ ve seen that I ’ ve experienced the wedding spaces , I ’ m immersed in that area of travel , and then they ’ ll search me out .”
Kline also uses common industry hashtags and ones related to niche areas of the business she specializes in and wants to grow . For instance , # rainbowwedding connects searchers with ideas for LGBTQ-friendly ideas and event images .
MAKE IT PERSONAL . Kline always makes it a point to appear in her social media content .
“ I ’ ll hear some people say , ‘ Oh , I don ’ t want to be on the video , I ’ ll just do a voice-over ,’” Kline says . “ But I say : Just put yourself in .”
That ’ s because when prospective clients associate you as the face of the venue or destination , you become part of the dream wedding they hope to achieve . “ It makes you the expert , it makes you relevant , it ’ s you who they see in the venue up close and personal ,” Kline adds .
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