honeymoon-planning firm Time For Travel , Ltd . Over the last 20 years in business , she averaged about 25 to 30 weddings annually . This year , Kline has already booked upwards of 70 weddings .
Why the dazzling surge ? Kline attributes the lucrative spike to pent-up demand in the wake of the pandemic and her investments in building and growing her social media platforms . “ I really have stopped paying for other marketing ,” she says , explaining that social media exclusively is driving her company ’ s growth .
Not formally trained in social media , Kline says her success is a result of old-fashioned trial and error . “ I started making content from my travels and pictures of weddings , and they really started to take off ,” she says . “ So , I spent time teaching myself , figuring it out , and learning from what got more hits , more likes and more shares .”
What started out as a COVID distraction — or a Hail Mary when business cratered — developed legs . “ To get my mind off cancellations and watching business crumble , I posted beautiful images online ,” she says . “ I dug up photos and videos from past trips and added them to my social media accounts .”
She committed to it and developed a regular posting cadence . “ I try to just post what I want to sell , which is Caribbean and Mexico weddings ,” she explains . About once a month , she spends about $ 35 to boost a post . These can garner as many as 9,000 views , “ and almost always several serious inquiries ,” Kline says .
Her content ranges from real-time features like interviews with resort staff on-site to wedding photos , and even previously captured content she strategically “ hoards ” to enliven her content calendar down the road . Overall , her strategy focuses on organic and highly personal — if not highly polished — content .
And it works . Here , Kline shares her tips for using social media to grow your destination wedding business .
FOLLOW THE TRENDS . Committing to a social media marketing strategy means being prepared to leap platforms as new ones emerge — even if that can feel frustrating after you ’ ve invested in growing a platform whose influence later wanes .
“ Facebook has kind of moved out of [ relevance ]. We ’ re on Instagram , and it ’ s still relevant ,” Kline says . “ TikTok is our next leap .” She also has a podcast on a YouTube channel to position herself as a thought leader and to reach clients wherever they are .
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