Travefy . com is a simple way to manage client details and create trips that sell .
and your website and social media channels should showcase your style , voice and personality . Barbee notes , “ Be a helper . A servant leader . Share what will help your audience . Cultivate that as a part of your brand . It ’ s less about the tech part of your footprint and more about the quality . It should inform but also make you feel hopeful , aspirational and adventurous . Know your brand personality and make sure that story is consistent through all digital means .”
Lee echoes these sentiments . “ Share things so people can get to know you on a personal basis — who you are , what ’ s important to you , what ’ s your personality ,” she says . “ All so that they can fall in love with you before they ever even talk to you . That is the goal .” For her business , that means her personality and the company ’ s culture come through loud and clear . “ We ’ re very laid back and like to have fun ,” she notes . “ The way we write is so casual and open and inviting that people feel like they know that , even if we ’ ve never met them .”
• Choose social media that works for you . Social media offers opportunities to engage and grow your customer base . But with the wide range of platforms available , it can be hard to figure out which channels to dedicate time to . Because of this quandary , “ most businesses go an inch deep and a mile wide ,” says Barbee . “ I see that really starting to change with the demand for proper digital strategy . It ’ s a mired and varied landscape that requires and deserves innovation and concentration .”
Don ’ t give in to the pressure of thinking you have to post all the time , suggests Lee . Choose a channel that feels natural to communicate on and stick to a consistent schedule that works for the time you have . She notes that your time is precious , so evaluation of social media ’ s return on investment is key . “ As a business owner , I think it ’ s worth taking the time to reflect on how many of your leads are actually coming from each channel ,” Lee explains . “ And , what ’ s your goal behind it as a company ?”
• Buy domains that match your URL . Finally , gather domains and usernames that match your URL to ensure you have complete control over their use . For example , Lee snatched up the domain name HostAgencyReview . com ( without the “ s ”) and wishes she had purchased the URL with . org at the end , as someone has created a fake site to mimic hers for ad revenue . Lee says that even if you aren ’ t a big agency or name now , having control of similar URLs to your business from the start is a smart strategy . “ And even if you never plan on being on TikTok or Twitter , grab those URLs because you don ’ t want someone else to grab them . You could pin a tweet on the top that says , ‘ We ’ re not active on Twitter right now , but check us out on our Facebook or TikTok page .”
Ultimately , your digital footprint is all about marketing and branding . Wherever you are in your digital journey , “ it ’ s all about ‘ Who ’ re you gonna call ?’” says Barbee . “ If your name isn ’ t at the top , keep working and improving . And if your name is at the top , keep going to stay consistent .”
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