TECH TO KNOW
FAM TRIPS JUST GOT BETTER
Two travel advisors add ease and efficiency to the FAM trip experience .
WORDS / ELISA PARHAD
Rochelle Zemke of Zemke Travel and Stephanie Everhart Cavelli of My Favorite Travel Agent
FAM trips have long been a way of life for travel advisors , a well-known perk of the job . But if you ’ ve been on even one , you know they can also be exhausting and chaotic . Between backto-back site visits , extensive dinners and intense information appointments , there is often little time to process , record , organize and share the experience . At worst , participants are left wondering : What site visit is this picture from ? Where is the business card for the adventure experience ? Which resort had that delicious dessert bar ?
Two travel professionals , Rochelle Zemke of Zemke Travel and Stephanie Everhart Cavelli of My Favorite Travel Agent , saw an opportunity to tackle the issue , hoping to provide a one-stop-shop organizational fix to the inevitable FAM trip information fallout . Ironically , the pair met on a FAM trip in 2012 with a group of other advisors . They watched as their peers struggled with various ways to capture and share the information they were taking in , with no one method fully capturing the experience .
“ Many advisors were unable to market their fam experience to current and prospective clients ,” the pair write on their website . “ Our vision is to reinvent the fam experience .”
The experience inspired them to develop a service that allows advisors to record , organize and share FAM trip information from one place . After several years of development , the My Fam Trip app has finally launched .
To start , users choose between Site Inspection , Cruise Fam or Guided Tour Fam . My Fam Trip provides a framework of organization for each trip where images , impressions
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