“ We have the most in-demand musicians , entertainers and residencies ,” Messina notes . “ That ’ s something that travel advisors can really keep themselves aware of and learn how to go about getting the best tickets for their client and cutting through the difficulty of getting that front-row seat or hard-to-get sports event ticket . Their clients look to them to provide that expertise that they just can ’ t get from a website .”

Messina suggests starting by registering with the LVCVA ’ s Learn and Earn rewards and training program , which can be found at trackmylasvegasbookings . com . Advisors can sign up for free to access sales resources such as online training courses , images , videos and commission listings . They can also track their Las Vegas bookings and earn points to redeem in their online catalog . While there , advisors can sign up for the VegasInsider newsletter to stay informed on the latest happenings and if needed , access the database of contact information for sales managers across the city .

Messina also suggests booking a FAM trip to the city . “ One of my old colleagues used to say , ‘ to see it is to sell it ,’” she says . “ So

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